NBC to hold digital Out-of-Home Upfront


As the WGA strike rolls on, it’s growing more likely that the big broadcast networks will scrap their May upfront primetime presentations and focus their efforts on other properties like digital and out of home. Indeed, as AdAge reports NBC Universal will hold its first "upfront" presentation for its digital out-of-home assets 1/16, hoping to get more advertisers to consider NBC for placing ads on TV screens in supermarkets, near gas-station pumps, in taxis and arenas. Set to be held in Studio 8H, the presentation be in front ot 200 advertisers and buyers, the story said.

Mark French, SVP/GM, NBC Everywhere, said content and ads on the out of home screens (10 venues strong) should create 3 billion impressions this year.