TiVo signs Carat
A day after signing NBCU, TiVo announced it has signed Carat to a comprehensive audience research agreement. Carat will utilize TiVo's research services to...
Religious reps gang up on Savage
Talk Radio Network talkmeister Michael Savage is known for freely expressing his thoughts, a fact that does not sit well with many, including a...
NBCU to use TiVo viewership data
TiVo announced it has entered into a multi-year strategic partnership with NBC Universal on advertising and research solutions. NBC Universal's 14 television networks and...
Ad impressions for Japanese cars tops last fall
Even with the home court advantage, U.S. automakers had a hard time keeping up with their Japanese counterparts when it came to reaching U.S....
Anheuser-Busch to go against microbrews
Anheuser-Busch is retooling its marketing strategy amid sluggish sales and intensifying competition, reports a WSJ story. A-B plans to pour more money next year...
Magna Global: Commercial avoidance
Magna Global: Commercial avoidance 13% higher in delayed viewing. Examining numbers a month into the new season, a recent Magna Global report looked at...
Vsurance spot debuts on Fox Business News Network
Vsurance, a leading provider of pet health insurance, announced the company's 30 second commercial launched nationally on Fox Business News Network on 11/19. The...
Trusted ID drops Michael Savage
The Council on American-Islamic Relations (CAIR) announced Trusted ID, an identity theft protection company, has joined OfficeMax and Citrix Systems in dropping advertising on...
Chrysler to streamline
Eliminate up to 1,000 dealerships - Cerberus Capital Management continues its reorganization: Chrysler is considering wide-ranging branding changes that would streamline its product offerings...
OfficeMax drops Michael Savage
The Council on American-Islamic Relations announced OfficeMaxhas joined Citrix Systems in dropping advertising on Michael Savage's nationally-syndicated radio program because of the host's anti-Muslim...
Carl's Jr. and Hardee's promote "Igor"
The Weinstein Company and Exodus Film Group announced a nationwide promotional program with CKE Restaurants, Inc., parent company of Carl's Jr. and Hardee's restaurants,...
Microsoft launches review for ad assignment
Microsoft has begun a review for an estimated 300 million consumer-related assignment, AdAge reported. McCann Erickson, AOR for most of Microsoft's business, is pitching,...
Backchannelmedia announces 9.5 million seed investment completion
Backchannelmedia, a digital TV ad serving and response capture company, announced that it received an investment of 3 million this quarter. This brings to...
Dialogue with your audience
By Robert C. Raciti, Ph.D., SVP/GE Commercial Finance - Media, Communications & EntertainmentAs opposed to the traditional monologues that have captivated traditional media over...
Reebok/Carat MY Entertainment premiere "Framed" original TV series
On Monday, 11/19, screen star Emmanuelle Chriqui and basketball icon Baron Davis will host an exclusive screening of "Framed" at Tribeca Cinemas for select...