Toyota joins Nature as corporate sponsor
Toyota has joined Nature, the PBS natural history series produced by Thirteen/WNET New York, as a corporate sponsor for the 2007-08 season. Toyota's commitment...
Questioning Nielsen's commercial ratings in report
Steve Sternberg, EVP/audience analysis at MAGNAGlobal, said in a primetime audience report Friday that the confusion and misinformation about viewing levels for the current...
RCS, Nokia to market "Visual Radio"
To mobile users, advertisers - RCS is working with Nokia to roll out the "Visual Radio" experience to radio listeners and cell-phone users. Visual...
New Applebee's campaign includes radio, TV, online
Via by McCann Erickson, Applebee's will introduce a new campaign 10/28 that begins a restaging of the brand and repositions the restaurants as a...
Youth radio and new media habits
Paragon Media Strategies has unveiled its study of Youth Radio and New Media Habits, quantifying how the next generations of 25-54 year olds use...
Nielsen signs with Google TV for ad demo data
The Nielsen Company and Google have signed a multi-year, strategic relationship to bring demographic data to the Google TV Ads ad platform. Googles TV...
IPG and BzzAgent
IPG and BzzAgent form partnership for WOM campaigns. Interpublic has entered into a strategic partnership with BzzAgent, an international word-of-mouth (WOM) media network, to...
CBS Partners with Medio
CBS Mobile has teamed up with Medio Systems to add search capabilities and search-enabled ad opportunities to its CBS Mobile websites. Medio will provide...
Time Warner Cable, Warner Bros. to launch effort for "Fred Claus"
Time Warner Cable is teaming with sister Warner Bros. Pictures to launch an integrated marketing campaign in support of the new holiday comedy Fred...
Study: auto ad mix and must evolve
According to a new research study of new-car buyers conducted in cooperation with R.L. Polk & Co, new-car buyers find the Internet to be...
African-American TV usage, buying power highlighted
The Nielsen Company released more insights into television viewing behavior and shopping preferences among African-Americans. Nielsen found that while there are few differences among...
Global Advertising Strategies launches campaign for CMS Forex
Global Advertising Strategies launched the first television campaign for Capital Market Services (CMS Forex), a NY-based foreign currency e-trading platform. Produced in cooperation with...
JMA to handle ad sales for "The Money Pit"
Jones MediaAmerica announced it will handle ad sales for home improvement radio program, The Money Pit. The call-in radio show helps listeners with their...
Vsurance launches radio campaign on CBS, CNN Radio
Vsurance, provider of pet health insurance, has launched a national radio campaign on CBS and CNN Radio beginning immediately. Company Ads will also be...
Blair signs WADL-TV Detroit
Blair Television has signed a rep deal with Independent WADL-TV Detroit, channel 38, serving a primarily urban African-American demo. The station is owned by...