Upfront wrapped up with just about everybody up
The upfront is essentially done and the word is that broadcast networks booked about $200 million more than last year’s $9 billion in ad...
Live read advertising making a comeback
And that’s not to mention live or embedded skits on talk/variety programming. It’s all thanks to TiVo, according to PR trade Daily Dog. They...
Fake ads draw newspaper readers to Internet
Ads that ran Friday in the Philadelphia Inquirer and Philadelphia Daily News for Derrie-Air were fakes. But the newspaper publishers knew that. In fact, the phony ads were placed by the newspapers
McCain opens fire
And gives an early read on the states he considers to have battleground status. A television ad highlighting the national security credentials of John...
Reorganization at DDB
DDB Worldwide President and CEO Chuck Brymer announced the promotion of Tribal DDB US East President Paul Gunning to CEO of Tribal DDB Worldwide,...
Maintaining the Competitive Edge
Without a doubt, in today’s business environment competition is as intense as ever and if you are not at the top of your game you will find yourself swimming upstream and always playing catch-up.
NBC upfront surprisingly strong
Despite having the weakest primetime performance of the past season, NBC is the first big four network to essentially wrap up its upfront. And...
Famous Dave’s wants to be more famous
To that end, the Minnetonka, MN-based pit barbeque restaurant chain has named Minneapolis-based Periscope as its agency of record. The agency will develop and...
Tracking Ads on the Campaign Trial
Media Monitors’ on-going monitoring of commercial and political campaigns this year had an added element of importance with the Republican and Democratic Primary Elections....
Beer and hockey linkup continued
The National Hockey League (NHL) announced a deal with Anheuser-Busch and Labatt Breweries for Bud Light to remain the Official Beer of the NHL...
Gas crunch leads to less restaurant munch
As the price of gas tops $4 a gallon in some areas and approaches it just about everywhere else, US citizens are looking for...
Tyson agrees to pull chicken ads
Facing a federal judge’s deadline to stop advertising “Raised Without Antibiotics” chicken, Tyson Foods announced that it will “voluntarily” withdraw its labels and ads....
NBCU, and Nielsen creating sales metrics through Nielsen's "Fusion" product
NBC Universal and The Nielsen Company have joined forces to create sales metrics that will help advertisers make better informed buying decisions through the...
MindShare’s Kathy Crawford to retire
Award-winning media agency vet and local broadcast industry innovator Kathy Crawford is retiring from the media biz after more than three decades of service...
Carat to re-launch The Carat Exchange
Integrated media and marketing services agency Carat will be expanding the role of Carat Exchange to address the wider spectrum of issues and opportunities...