BBDO's HBO Voyeur Takes “Promotion” Grand Prix at Cannes
BBDO New York and its HBO Voyeur campaign shot out of the gate at the Cannes International Advertising Festival, winning a Grand Prix in...
WMUR-TV, WJAR-TV to test Backchannelmedia ad platform
Backchannelmedia’s TV-to-Internet Click Through technology has added WMUR-TV ABC Channel 9 in Manchester, NH and WJAR-TV NBC Channel 10, Providence, Rhode Island as its...
RADAR 97: More than 235 million listeners each week
Arbitron released the preliminary findings from RADAR 97 Arbitron released the preliminary findings from RADAR 97, finding 96% of adults age 18-49 with a...
Q1 US ad spend flat
Ad spending for Q1 remained essentially flat compared to the same period last year, according to Monitor-Plus, the competitive ad info service of The...
TiVo Stop||Watch rankings for April
TiVo unveiled the Top Commercial Rankings for April, as viewed by TiVo subscribers. Top programs in total viewership were dominated by American Idol (five of Top 10) and
Yahoo! strikes search ad deal with Google
Yahoo! has reached an agreement with Google that will up its ability to compete in the search and display marketplace. Yahoo will run Google search ads alongside Yahoo search ads
StateNets adopts RAB Selling and Schedule Verification guidelines
The National Association of State Radio Networks (NASRN) and their exclusive rep firm StateNets unanimously approved to adopt the Radio Advertising Bureau’s Selling and...
eBay shutters online media exchange
After working since 3/15/07 to attract advertisers, and inventory from cable networks and radio stations to its online media exchange, eBay decided to shut...
NBCU unveils affiliate marketing plan for Olympics
NBC Universal announced a comprehensive cable affiliate marketing strategy for the 2008 Beijing Olympic Games (Friday, August 8) including a Local Ad Sales Campaign,...
U.S. ad spend increased 0.6% in Q1
Total measured advertising expenditures in the opening quarter of 2008 increased by 0.6% as compared to the same period in 2007, according to data released by TNS Media Intelligence.
Regis and Kelly's High Heel-A-Thon pacts with Dr. Scholl’s
Top morning talk show "Live with Regis and Kelly" will add present its first-ever athletic competition: the High Heel-A-Thon, a 150-yard dash in NYC...
It’s official: Verklin to run Canoe Ventures
The cable industry’s cooperative effort to streamline local and interconnect ad opportunities for national cable nets is official with the hiring of former Aegis...
WEEI inks deal with Red Sox pitcher and Irving Oil
Entercom New England’s WEEI announced a sponsorship agreement between Red Sox pitcher Tim Wakefield and New Hampshire-based Irving Oil. As part of the deal,...
Spanish-Language broadcasters join forces
Spanish-language radio broadcasters Spanish Broadcasting System, Entravision, Univision and Border Media Partners have formed an industry-focused committee to voice concerns about Arbitron’s proposed rollout of the PPM.
MAGNA Global issues June On-Demand Quarterly
MAGNA Global’s most recent On-Demand Quarterly updates their year-end 2012 forecast for DVR subscriber households to 43.5 million (37.0% of TV households), up from...