Radiocreativeland launches Mercury Awards challenge
Over 1,000 bucks is up for grabs as Radiocreativeland.com announces its first-ever Radio Mercury Awards Challenge. Radiocreativeland.com visitors who pick the grand prize winner...
Survey results on consumer media habits
Television continues to dominate the media usage habits of Americans, topping the Internet, magazines, newspapers, and radio on a number of important measures, according to new results of a Nielsen MR survey commissioned by TVB.
NBC Super Bowl Ads to cost 3 million
WSJ reports NBC is telling advertisers it will cost them 3 million for a 30 second ad in The Super Bowl: “While individual slots...
LaDainian Tomlinson focus of Campbell’s Chunky Soup campaign
San Diego Chargers’ running back, LaDainian Tomlinson, is known as one of the NFL’s hardest workers and a dominant force among offensive players on...
Univision, Vidal Partnership pact for Soccer reality strip
Univision and The Vidal Partnership announced a new soccer entertainment property, “El Juego Supremo” (The Ultimate Match). A high octane reality soccer competition series,...
Ludwig Enterprises launching new ad-supported network radio service
Looks like HD Radio and satellite may be getting some new competition soon. Ludwig Enterprises, a Nevada-based technology company with regional offices in Miami...
24 Hour Fitness gets personal in new branding
24 Hour Fitness, the largest national fitness club chain, launched a new campaign starring actual club members who have overcome personal challenges through fitness....
Kathy Kline to lead Consumer Context Planning at Starcom
Starcom USA has appointed senior vice president Kathy Kline to the head of its consumer content planning (CCP) practice, meaning she will guide the...
Slurpee, Guitar Hero use radio in promotion
To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven has partnered with Coca-Cola, Activision, and Microsoft in a marketing and...
“The Arby’s Rescue Brigade” challenges fight against ordinary fast food
Arby’s Restaurant Group announced the introduction of a new campaign that challenges consumers to join the fight against ho-hum, every day fast food. The...
Google takes AdWords to the TV for all users
Google said last week it’s opening up Google TV Ads to all US-based AdWords advertisers. The company made its TV ad system available to...
Radio-Mercury Awards finalists named
Burger King, Colonial Williamsburg, Coke Zero, Geico and Coors ads are among the finalists for The 2008 Radio-Mercury Awards, 5/21 in LA. The 2008...
ION Television presents new branding, lineup at upfront
ION Television solidified its evolution into a popular, general entertainment network aimed at the 25-54 demo at its annual Upfront presentation Thursday. The event...
Dan Mason introduces CBS Radio Digital Network to NYC buyers today
CBS Radio CEO Dan Mason has been traveling the country to introduce agencies and buyers to the CBS Radio Digital Network. The initiative will...
Euro RSCG Worldwide wins Jaguar Digital biz
Jaguar has awarded its global digital business to Euro RSCG Worldwide. Euro RSCG Worldwide will manage the global account from its flagship New York...