Adbiz

According to MoffettNathanson Senior Analyst Robert Fishman, the Upfronts "still represent a good barometer of the future of the industry, measuring advertiser sentiment and signaling where budgets are flowing in the year ahead."

Global outplacement and business and executive coaching firm Challenger, Gray & Christmas has taken note of an emerging trend of companies’ reliance on interim leadership that's certainly worthy of media industry attention.

It's a snapshot of what moved the needle during the first half of 2025 at the "ad-first" measurement level as determined by iSpot. The data include streaming, linear, verticals, sports, and creative performance.

"Ad campaigns that use radio grow market share 4x faster than those that don't." That's one of the ways the United Kingdom's Radiocentre is calling on brands to amplify their advertising by seeing Radio differently.

“Amidst persisting economic uncertainty and the unpredictability around U.S. trade tariffs, consumers are becoming more intentional in their spending and taking greater control over different aspects of their lives, particularly in the way they consume information, manage their wellbeing, and connect with others."

She has more than 15 years of experience in radio and digital audio, and has multimedia production skills as well. Then, there's the project that involves the saving of Little Falls Diner in Passaic County, N.J. Now, Dana Schaeffer can add Streamline Publishing's Radio Ink to her impressive resumé.

Media Financial Management Association (MFM) has appointed new officers and board members — individuals who will play a critical role in developing the strategic plan and setting the direction for the association now under the leadership of President/CEO Joe Annotti.

That's a question being asked by Borrell Associates, and the answer was shared on Thursday by The Center for Sales Strategy's CEO as part of the ad tracking research consultancy's annual "Summer Chart Series," designed to elevate insights into media sales for everyone from a sales associate to the top boss.

A global survey of hundreds of marketing professionals reveals a clear shift from experimentation to execution, with Connected TV, AI, and identity as key pillars of growth. That's the key takeaway from Mediaocean's semi-annual Market Report, released on Wednesday.

According to new data shared on Wednesday by broadcast TV sales advocacy group TVB, active adults seeking a retirement community lifestyle are influenced by local over-the-air television stations more than any other media.

The coalition of network radio vendors and subscribers dedicated to advancing national radio audience measurement research is adding research leaders from Audacy Networks, Compass Media Networks, Entravision, Key Networks-United Stations, and Reach Media to its roster.

Generative AI adoption surged in early 2025, reflecting a significant shift in how organizations are integrating this technology. This transpired despite challenges that impact project success, new research from S&P Global Market Intelligence reveals.

While AI is rapidly becoming an integral part of consumer decision-making, it often falls short on one crucial element – trust. And that's where traditional media, particularly radio, plays a surprisingly vital and unique role, new data from Audacy show.

The workforce of the U.S. is comprised of more and more minorities, such as Hispanics. Furthermore, there is a positive association between the rise in Hispanic workers and Hispanic buying power, a FSU Master's student writes in a column worthy of a close read. "This implication is one that marketers must be proactive in responding to," the report concludes.

U.S.-based employers announced 47,999 job cuts in June, down 49% from May’s 93,816. It is down 2% from 48,786 announced in the same month last year, according to a report released this week from global outplacement and business and executive coaching firm Challenger, Gray & Christmas.