A ‘Transparent’ Look At Video Ad Spend So Far In 2025

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A new report from iSpot is out, and its goal is to provide a snapshot of what moved the needle in the first half 2025 at an ad-first measurement level—across streaming, linear, verticals, sports, and creative performance.


What does the 2025 H1 TV & Video Transparency Report say about broadcast TV, in particular?

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