The SAG-AFTRA labor union that represents more than 160,000 professionals in the media and entertainment industries has renewed its agreement with Nielsen, again selecting the firm as its third-party provider of streaming content measurement.
The union get data from a uniquely designed Streaming Content Ratings Service, with a dataset that provides audience insights for programs and episodes across streaming platforms.
The deal allows SAG-AFTRA to use what Nielsen considers “an objective source of U.S. viewership data for original streaming programming.”
SAG-AFTRA is using the data to best inform the union’s forecasting and enforcement efforts around the new terms of the streaming bonus provisions of the 2023 TV/Theatrical Contract.
Nielsen CEO Karthik Rao said, “It’s been incredibly rewarding to partner with SAG-AFTRA over the past year to serve as an independent arbiter of viewership for the best TV and movies in the world. We’re thrilled to continue the partnership.”
SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland added, “With the pace of change in our industry and the additional metrics we are now tracking, having the Nielsen streaming data to underpin the first-party data we receive has been both essential and highly effective, and as a result we will be continuing to rely on that data moving forward.”
