“Amidst persisting economic uncertainty and the unpredictability around U.S. trade tariffs, consumers are becoming more intentional in their spending and taking greater control over different aspects of their lives, particularly in the way they consume information, manage their wellbeing, and connect with others.”
That’s the key takeaway from WARC Senior Research Executive Stephanie Siew from the just-released 2025 Global Consumer Trends report, which delves into the key issues that will influence consumer purchase decisions across brands and categories over the next year.
