DALLAS — Greg Knipp, who led Hispanic-focused multicultural advertising agency Dieste and its Dieste Health division “committed to Health Equity for racial and ethnic minority groups” and spent more than two decades focused on U.S. Latino consumers, has unexpectedly passed away.
Knipp died suddenly in his sleep on Wednesday (7/27), just shy of his 58th birthday.
A 1989 University of Kansas graduate with a Bachelor of Science in Journalism, Knipp later would earn a Master of Management degree from Northwestern University’s prestigious Kellogg Graduate School of Management. This propelled Knipp into the world of advertising, after joining Leo Burnett as a Media Buyer and Planner. That was the first of two stints at Leo Burnett for Knipp, who from 1995-1999 was a Product Manager at Frito-Lay. He’d return to Leo Burnett as a Vice President, and exited in 2002. In April 2023, Knipp launched Cultura, a start-up shop specializing in the development of marketing communication to the U.S. Hispanic market.
Five years later, Knipp would exit to become Managing Director of Latin Works. He’d spend 2 1/2 years in that role before joining Dallas-based Dieste.
In a statement, the Hispanic Marketing Council called Knipp “a transformative leader who elevated multicultural marketing to new heights. Through wisdom, humility, and genuine care, Greg made Dieste more than an award-winning agency. He made it a family and a home for many.”
A memorial service will be held at 3pm Central on Saturday (8/2) at First Presbyterian Church of Dallas with the Rev. Amos Disasa and the Rev. Dr. Charlene Jin-Lee officiating. A reception will follow at the church.
