How to Black American listeners spend time with radio and other audio mediums? While it’s been long known that African Americans and Blacks of Caribbean descent overindex when it comes to their on-air and on-demand audio consumption, the latest Audio Today 2025 report from Nielsen Audio codifies fresh data illustrating this point.
Among the key takeaways in the latest report:
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Among Black listeners, average audience levels were approximately 15% higher in the first half of 2025 compared to the prior year.
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Radio remains the top reach medium among all major platforms on a monthly basis, as 92% of Black Americans use radio every month.
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Among Black consumers; nearly three-quarters of daily ad-supported audio listening is done with radio, which is significantly higher than the general market average.
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HALF of all radio listening by Black adults goes to either the Urban Contemporary|Hip-Hop/R&B or Urban Adult Contemporary|R&B format.
The 11-page report can be downloaded here, in PDF format.
