Padrón-Led GAIM Forges Fresh Partnership With Katz

The national broadcast leader behind Retro TV, The Heartland Network, The Action Channel, The Family Channel, and Rev’n, today announced a landmark partnership with Katz Television Group, a division of Katz Media Group.

RTDNA: Workforce Diversity Weakens in Radio News

After reaching its highest diversity levels on record, radio newsrooms experienced a significant setback in workforce diversity during 2025. According to the Radio Television Digital News Association, minority representation dropped nearly five percentage points, erasing gains made since 2023.

Mediaocean Partnership Designed For ‘Safer, Smarter’ Digital Advertising

Protected by Mediocean, a tool used for what it calls "holistic ad verification," is partnering with the Internet Watch Foundation (IWF) in an effort to strengthen safeguards in the digital media supply chain and "help protect children online."

Media Monitors Adds 143 Markets, Creates Radio Ad Archive

Media Monitors has announced an expansion of its radio advertising tracking service, increasing national campaign coverage from 106 to 250 markets and committing to permanently store audio files of every ad it captures.
Young woman sitting on sofa in front of television and watching movie.

What Media Do Video Advertisers Prefer?

That's another question posed by Borrell Associates, with the potential answers being "Streaming/Connected TV/OTT"; Cable; and Broadcast TV. What was the top answer?
Toronto

CRTC Asked To Loosen Foreign Ownership Restrictions

The Fraser Institute finds that loosening restrictions on foreign investment and removing regulations that constrain how firms can compete in Canadian telecommunications and broadcasting industries would benefit Canadians through increased service offerings, improved product quality, and lower prices.
Mary DelGrande

DMR/Interactive, PromoSuite Extend Strategic Partnership

The renewed agreement includes expanded collaboration, increased automation, and ongoing support for station-level activations that deliver measurable results that drive ratings and revenue. Since 2005, the two companies have collaborated to create "high-performing, listener-focused solutions."

Black Power: Why Radio and On-Demand Audio Matter

How to Black American listeners spend time with radio and other audio mediums? While it's been long known that African Americans overindex when it comes to their on-air and on-demand audio consumption, the latest Audio Today 2025 report from Nielsen Audio codifies fresh data illustrating this point. 

Why Culture, Not AI, Will Define Agency Success Through 2035

"By 2030, the agencies that win won’t be defined just by the tech they use, but by the culture they build," says the CEO of the 4As. "While AI will undoubtedly reshape how agencies work, culture will determine where people work, who stays, how bold ideas come to life and play a role in how clients evaluate agency relationships."

What Is Advertisers’ Least Effective Media Choice?

Here's an intriguing question asked by Borrell Associates to local ad buyers in its Spring 2025 survey: Which is not on advertisers' Top 10 list of most effective media? The choices are Streaming Audio; Direct Mail; Cable TV; and Radio.

Why Connecting With Gen Z Requires Content Co-Creation

If your radio or TV brand isn’t co-creating with Gen Z, it’s falling behind. That's the same situation for CMOs seeking to grow their products or services. "That is not a provocation — it’s a survival strategy," says advertising services firm BeautifulBeast,  which has produced a report that finds Gen Z isn't part of the conversation. Rather, they are the conversation.

Nielsen, WPP Media Team To Expand Audience Measurement Capabilities

Dominant audience measurement and consumer data analytics provider Nielsen has struck a new agreement for audience measurement spanning TV, streaming, audio and cross-platform ad performance with WPP Media.

Veteran Hispanic Marketing, Advertising Figure Greg Knipp Dies

Knipp led Hispanic-focused multicultural advertising agency Dieste and its Dieste Health division "committed to Health Equity for racial and ethnic minority groups" and spent more than two decades focused on U.S. Latino consumers.

U.S. Job Cuts Spike in July, As Skydance Worries Await

U.S.-based employers announced 62,075 job cuts in July 2025, rising 29% from June’s 47,999. Worse yet, the total is up by 140% from 25,885 announced in July 2025 and comes amid widespread industry chatter that Paramount Global's merger with Skydance Media will soon claim thousands of jobs.

SAG-AFTRA Renews License For Nielsen’s Leading Streaming Data

The SAG-AFTRA labor union that represents more than 160,000 professionals in the media and entertainment industries has renewed its agreement with Nielsen, again selecting the firm as its third-party provider of streaming content measurement.