ATLANTA — Broadcast industry strategic marketing partner DMR/Interactive has extended a two-decade strategic partnership with vCreative-owned PromoSuite, an arrangement the companies say reinforces “a shared commitment to innovation and efficiency for radio stations across North America.”
The renewed agreement includes expanded collaboration, increased automation, and ongoing support for station-level activations that deliver measurable results that drive ratings and revenue.
Since 2005, the two companies have collaborated to create “high-performing, listener-focused solutions.”
As the companies see it, “This extension continues their alignment across DMR/Interactive’s core marketing operations, including database activation and email marketing — all designed to identify and deepen relationships with the employed, heavy listener segment. At its core, the partnership continues to deliver a customized, high-volume communication engine that powers multiple listener touchpoints for each client. It’s not just about sending emails, it’s about sustaining engagement, reinforcing brand loyalty, and enhancing relationships with the audience that influences measurable listening behavior. This strategic approach was important 20 years ago when launching this partnership, and it is even more critical in today’s environment, where attention is scarce and impact is everything.”
PromoSuite launched in the early 1990s and is focused on “enhancing operational precision” across live, syndicated, local, and multi-market workflows by connecting talent, traffic, programming, and promotions, plus email marketing to further expand listener engagement.
