NEW YORK — Protected by Mediocean, a tool used for what it calls “holistic ad verification,” is partnering with the Internet Watch Foundation (IWF) in an effort to strengthen safeguards in the digital media supply chain and “help protect children online.”
The collaboration brings together the IWF’s data services with Protected’s AI-powered verification.
“Through the partnership, Protected by Mediaocean now integrates the IWF’s continually updated datasets to proactively identify and prevent ad placements adjacent to criminal content which poses a threat to children’s online safety,” the groups said. “For brands and agencies, the result is faster campaign activation, improved reporting, and reduced non-working media costs, always ensuring media investments are directed toward high-quality, brand-appropriate environments.”
The Internet Watch Foundation is a global nonprofit dedicated to identifying and removing child sexual abuse material online. With this integration, IWF’s intelligence becomes directly actionable within Protected’s verification suite–adding a layer of independent protection backed by rigorous accreditation and interoperability.
In addition to third-party integrations, Protected by Mediaocean is natively integrated with the company’s media management platform (Prisma) and omnichannel ad serving and creative platform (Innovid).
