Adbiz

The Radio Advertising Bureau (RAB) will present four revenue and professional development-oriented sales and marketing sessions at the 2018 NAB Show, scheduled for April 7-12 in Las Vegas. The four sessions, led by the RAB Professional Development team, feature an array of radio and digital executives who will share their perspectives on increasing revenue with digital monetization strategies and alternative revenue concepts in today’s vast media landscape. 

With Valentine's Day approaching, two large brick-and-mortar retailers have taken to TV spot to help ring the registers. Which clothing and apparel stores are investing in television? Click here for all of the details!

Indeed, there are some familiar brands actively using radio spots to build awareness -- and sales. The popular job search site is in this week's report, as are a big auto insurance provider, a national retailer, and the nation's two dominant drug store chains.

Radio stations "rapidly expanded" their digital offerings in 2017 to complement and help drive their over-the-air advertising packages, driving digital revenue 13.4% higher last year. That's according to new data from Borrell Associates and the RAB.

A TV data company has joined forces with a global "big data and analytics solutions" provider in a combined effort to provide advanced TV measurement solutions to brands "seeking better ways to understand the true impact of their TV and digital advertising."

In this Media Information Bureau column from expert sales coach Barrett Riddleberger, seven qualities he's experienced and observed of great sales coaches are outlined. "Coaching your reps is the primary function of your job," he implores. "It’s the best pathway to achieving the sales quota."

Media companies seeking a standardized tool to determine the value of product and brand exposures across devices and screens have a possible solution to consider. Thank Nielsen for the development of a "Nielsen Branded Integration Intel."

The owner of 16 radio stations in Wisconsin has just finalized an exclusive national ad sales representation deal for its properties. Who did Magnum.Media select for the task? An entity with its roots in McGavren Guild Media.

Two new entrants attract the bulk of attention in the latest Media Monitors Spot Ten Cable report. One is a leading auto insurance company. The other is a jewelry brand -- one other than that using other media to bring their brand message to potential consumers.

There's a new No. 1 at the top of the Media Monitors Spot Ten TV report, and it's a familiar player across broadcast media—GEICO. But the company debuting at No. 2 deserves notice, especially from those seeking the best solution for that 1040 EZ form ahead of Tax Day.

This week, Macy's and a big auto parts retailer are back on the Media Monitors Spot Ten Radio chart. But, the biggest new entrant is from a major vendor of fine jewelry. Find out who else is using spot radio to reach consumers by clicking here!

Could your client be suffering from a glut of spots? If you're in Chicago, the answer is a likely "yes" — unless your station is operated by Hubbard Radio. In a revealing blog post crafted for marketers and advertisers, the radio broadcasting arm of Minneapolis-led Hubbard has lashed out at long commercial breaks — "a legitimate concern" for an ad partner. The broadcaster's Windy City cluster has also outlined other areas to consider regarding its competitor's wary ways toward spot scheduling and promised ROI. We've got one of our "famous" RBR+TVBR OBSERVATIONS on this subject.

There's a new entity that has jumped into the arena of ad spending reports, and according to its key findings, overall ad spend remained relatively flat from 2016 to 2017. The assessment of the year in ad spend comes from Matrix Solutions' first annual Advertising Spend Report. 

Here's a statistic from just-completed research conducted by BIA/Kelsey that could spook some broadcast media executives ... or get them to pull the trigger on fresh ways to monetize their own digital products. Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion.

If there's one company actively working with broadcast media that has seen the fiercest rollercoaster ride on Wall Street since its Initial Public Offering, that company would be Veritone Inc. The provider of AI and cognitive solutions has seen its stock soar, and retreat, and bounce up and down in various ways since September, when it first rocketed above the $20 level. As of today, it's no longer a $20+ stock.