GEICO’s Continued Reign At Cable


It’s a well-established fact that one auto insurance brand is a leader with respect to its advertising across both TV and radio.

That brand, GEICO, continues to be a stand-out player at spot cable, Media Monitors data show.

For the week ending March 18, GEICO is the dominant No. 1, with a big play count differential between it and its rival, No. 2 Progressive.

Meanwhile, Liberty Mutual Insurance is hardly quiet, and is at No. 4 this week.

Also present: Allstate, rising a notch to No. 7.