Adbiz

Once in a while, the RBR+TVBR Editorial Tiki Hut receives a PR pitch for a story that truly results in a "laugh out loud" moment. That happened today, thanks to new "research" from Instart Logic that uncovered this very revealing finding: Republicans are more likely to care about Super Bowl LII ads. As the laughter ended, our Editor-in-Chief attempted to put some seriousness into this simply silly statistic. His conclusion: Maybe it's not so silly after all.

A company that has radio and TV stations in its asset portfolio has just become a participant in what's being called the "TAG Registry," from the Trustworthy Accountability Group. The group was created as a digital industry program designed to fight fraudulent traffic and improve transparency in the digital ecosystem.

Attention, broadcast media: Advertising spend on "Free Video on Demand" content — such as media on YouTube and Facebook — is predicted to surge by $25 billion over the next five years. In addition, unique users of such content will reach just under 4.5 billion globally by 2022, as the appetite for free video media continues to growth. Perhaps its time for radio and TV to fully invest in digital delivery, so it does not lose out on advertising dollar allocations by marketers across all categories.

The push for automobile and truck sales at dealerships across the nation is on, as dealer associations seek to start 2018 off with a bang bigger than just New Year's Eve fireworks. Five of the top 10 advertisers using spot television for the week ending Jan. 28, 2017 are auto brands. There's also one new entry, and the Tide has turned toward TV for this big P&G brand.

Brands that have firmly established themselves as some of the top advertisers using Radio can be found across the latest Media Monitors Spot Ten Radio report. Which is the most prolific user of radio? Think of the gecko. What other companies are top spot users? Click here for the full details!

There's not much change from last week in the latest Media Monitors Spot Ten Cable report, issued today (1/29) by the iHeartMedia-owned company. What's at No. 1? The same brand that's topping the charts at radio.

The just-released Connected Audience Report, from SalesForce, takes an up-close look at how audio and video are being consumed. How are these preferences impacting your business? What does it mean for your future growth? Talking points for your company's evolution may lie within, and we've reviewed the key highlights for you.

Looking for a tool that enables radio stations to accept trade dollars in the form of products and services and convert them into ad revenue, which can be used to supplement spot and digital advertising budgets? The Radio Advertising Bureau (RAB) thinks it has the tool for the task.

Does your TV or radio station need a better way to monetize their respective Instagram pages? Nielsen now has a tool that may help. As of today, measurement of the popular photo-sharing social media platform is available to marketers.

How to reach Hispanic consumers with the right marketing content, through the right channels -- including radio and TV -- continues to capture the attention of those in charge of where to invest their ad dollars. What are they being told with respect to how to target Latino consumers in the digital realm? A "Hispanic411" webinar from Univision and Magna Global conducted Jan. 18 could give you some important facts on what your digital dollar competitors are doing to steal money from you.

There's just one new entrant this week on the Media Monitors Spot Ten Cable report. It's a DIY home improvement retailer. Which one is it? The answer is one click away.

There are some familiar brand names at or near the top in the latest Media Monitors Spot Ten Radio report for the week ending Jan. 21, 2018. For the second week in a row, the No. 1 advertiser is the only one with a play count for spots above the 50,000 mark.

With ATSC 3.0 getting plenty of technical push and pre-buzz at such industry events as NATPE Miami, it would only make sense that a measurement standard that can help scale the addressable TV marketplace be created. That's just happened, thanks to a new partnership between advanced data and analytics company 605 and Cross MediaWorks.

New York-based television advertising sales company Katz Television Group is bring on three media executives that are joining its Partnerships and Development team. The moves are effective immediately, with the trio of new hires each reporting to EVP Doug Pfaff.

Insights into OTT behavior, and how broadcast TV can benefit, was a highlight of the many sessions at NATPE Miami on its first day of panels and presentations. But, there's also a measurement component that's vital to both broadcast TV and radio at stake, with the ever-encroaching OTT universe a possible friend—rather than a dollar-draining foe. Two top Nielsen executives spoke exclusively with RBR+TVBR on the important topic.