National TV Ad Growth To Be Driven By Digital


Want further proof that the future of national television advertising spending will be dependent on growth of interactive, video on demand (VOD) and the addressable advertising solutions that ATSC 3.0 “next gen” digital transmissions promise?

Look no further than the latest report from MediaVillage and noted media ecologist Jack Myers. Jack Myers TomorrowToday forecasts an increase in annual national TV ad spend between 2017 and 2020 of $5 billion.

But, a magnified look reveals some major trouble spots for cable and satellite TV, and some challenges for broadcast TV.

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