Adbiz

The commercial availability of Nielsen National TV Out-of-Home Preliminary Reporting has arrived, effective today (3/1). An extension of Nielsen National TV Out-of-Home Service, first launched in April 2017, this new report significantly expedites delivery of insights of out-of-home audiences.

Frequent Media Information Bureau contributor Barrett Riddleberger enjoyed such a strong response from his last column on the top qualities that make a terrific sales coach that he's gone back to his laptop and pounded out another column. Without further ado, here are seven additional traits of a top sales coach, as noted by Riddleberger, an expert sales coach in his own right.

Looking to sell those old Bay City Rollers albums but have no idea who would want them? There's always eBay. The online buying and selling marketplace has become a big digital yard sale, and it is now using radio to build its brand reputation with more consumers.

In what is being heralded as a "first-of-its-kind" pact, Interpublic Group media management and data arm IPG Mediabrands has signed a data and technology agreement with Nielsen. The technology relationship comes on the heels of a new five-year global services agreement between Nielsen and IPG.

If you're single, you've heard of Match.com. In the week following Valentine's Day, it sought to build its membership by approaching those who may not have gotten a box of chocolates or flowers from a partner or lover two weeks ago. It used spot cable to get its message across.

The total U.S. advertising market grew by 10.8% in January 2018, compared to January 2017. This was driven by significant gains in National Television and Digital platforms, data released Friday by Standard Media Index show.

Marketers are searching for ways to solve these challenges, and are increasingly finding the answer in people-based marketing. As radio and TV stations seek to capture consumers via smartphones and social media more than ever before, a newly released report from Viant could provide valuable insights as to best practices in digital consumer delivery.

Here's a digital marriage that will likely please many in the advertising world looking to reach listeners via podcasts and a radio station's streaming audio services. Triton Digital's a2X audio ad marketplace is now integrated with Platform 161, a DSP for advertisers, publishers and agencies.

Pandora Media, the streaming audio company that lifts the veil on its Q4 2017 results following Wednesday's Closing Bell on Wall Street, is ready to test its highly anticipated "premium marketplace" designed to allow advertisers to purchase Pandora audio inventory programmatically across mobile and desktop devices. The pilot program is launching with Volkswagen. It will expand to include additional advertisers and partners in the coming months.

There's been a ton of press in the last week about Unilever, and how it's very concerned about the safety of its brand messages in digital venues including YouTube and Facebook. Our editor-in-chief has something to say to them, and by popular demand we're sharing it again with you as a Presidents' Day bonus: Radio is your safe place for your brand messages and the strong ROI growth you've been fretting about in the digital world.

With increased discussion among marketers about reaching "diverse" consumer groups, in addition to traditional multicultural groups, understanding how to best reach this important segment of spenders is more crucial than ever. A newly released study from MAGNA and Univision suggests that — at least with digital video ads — contextual targeting can double purchase intent among Hispanics. It also sends a message that communication on Spanish-language radio and television is paramount for achieving truly exceptional brand ROI.

A growing producer of 24/7 radio formats is now able to bring hourly newscasts and other resources from ABC News Radio to its roster of affiliates.

Have you ever hired a sales rep to "hunt" for new customers, but they simply "failed miserably?" Expert sales coach Barrett Riddleberger knows all too well how much of a nightmare that can be for you, your team, and the gang upstairs in the C-Suite. In six short minutes, you could have a much clearer vision of who to bring in for this important role — and who to shy away from.

Thanks to advances in mobile, video and wireless technologies, consumers now enjoy an abundance of options. What will this mean to your bottom line at the end of 2018, and beyond? Deloitte believes it has some answers worth noting, thanks to its just-released 2018 Media and Entertainment Industry Outlook. Streaming is huge. But, Deloitte notes, this has helped spawn "several other important developments." These developments could greatly impact your company's day-to-day activities.