Speak With An Accent? Own It
As veteran public relations and public speaking expert Rosemary Ravinal sees it, "Accents build bridges, not barriers." Here are some powerful ways you can use what you may have thought was a crutch and turn it into a conquering device.
On the Record: Nielsen’s Quarterly Audio Report
The latest three-month review of how U.S. consumers spend their time listening to ad- supported audio is out, courtesy of Nielsen Audio. It's based on data compiled by the audience measurement giant and third-party partner Edison Research. What's the key takeaway? Ad-supported audio represents two-thirds of total listening.
Public Concern Growing Over AI Use In News
There's "significant public concern over artificial intelligence and its potential to erode trust in journalism," with widespread consumer anxiety a new reality for broadcasters. That was a key takeaway at a NAB Show New York panel discussion on Wednesday morning, as the two-day conference and expo kicked off at the Javits Center.
Hiring Challenges Upstage Profit Margins For Radio In 2025
Radio remains the most profitable product for media companies, but a newly released report from SalesFuel warns of headwinds as sales teams grapple with hiring struggles, advertiser churn, and shrinking budgets.
Interactivity: A Key Indicator Of Connected TV Ad Prowess
"The higher the engagement, the greater brand recall and purchase intent." That's the conclusion of a study conducted by Brightline and MediaScience that examined more than 60 interactive campaigns and 700 participants. "This illustrates what we already know: engagement equals results," Brlightline said.
RAB To Illustrate How Radio ‘Works for Healthcare’
As part of its ongoing “Radio Works” initiative, the RAB is presenting a live webinar on October 22 that seeks to provide radio sellers with insights into the current healthcare landscape and the factors influencing local healthcare advertisers’ marketing decisions.
Building A Stronger Sports Economy Through U.S. Hispanics
Latino fans represent an audience that is not only growing quickly but also highly engaged across multiple channels and communities. For businesses, a new McKinsey report concludes, reaching Latino fans is an economic imperative, a smart growth strategy, and a way to build a stronger sports community.
Poynter Public Editor Plan To Analyze Indy Local News
Is it an independent "Truth-o-Meter" or simply a tool that reinforces the trust consumers have instilled in live and local broadcast television news across the U.S.? Audiences across Indianapolis will soon be the judge, thanks to a pilot project funded by the nonprofit Poynter Institute.
RAB Board Elects New Directors
A new slate of incoming directors has been approved by the RAB at its biannual board of directors meeting, held last week in Carlsbad, Calif., as the ANA Multicultural and Inclusive Marketing Conference was also being held close by. Who are the incoming directors?
Madhive Appoints Jim Wilson as CEO
Local media ad-focused operation Madhive has made what it calls "a strategic equity investment" in Precise.AI, an AI-powered data collaboration company.
This results in a new CEO for Madhive, as its current chief executive will take CEO stripes for Precise.AI.
The Art and Science of the ‘Connected TV-First Era’
As LG AdSolutions sees it, Connected TV is now the starting point for TV strategies, giving advertisers the ability to connect advanced data with advanced creative on the largest screen in the home. Yet, LG AdSolutions says, many buyers admit they have not yet brought these two forces fully together. A new report seeks to remedy that.
UK Radio: The Midas Touch, Thanks To DAB+?
Weekly audio listening in the United Kingdom remains strong, albeit varied between age and gender. That's the key takeaway from RAJAR's Summer 2025 audio survey, known across Britain as "MIDAS."
MoffettNathanson On Advertising: ‘Are We Near the AI Tipping Point?’
How, when and where AI will upend the advertising value chain ended up dominating the discussion at the eighth annual Advertising Day hosted by MoffettNathanson. Just how artificial intelligence will impact advertising yielded the use of a favorite quote from The Sun Also Rises by Ernest Hemingway.
Challenger: Lowest Rate of New Women CEOs Since 2020
The rate of new Chief Executive Officers who are female is at its lowest percentage in five years, new data from Challenger, Gray & Christmas indicate. At the same time, the rate of outgoing women CEOs is slightly higher than it was at this time in 2024.
How to Be An Unforgettable Guest On Camera Or Behind the Mic
Have a media appearance on the books in the coming days? Whether you’re promoting a project, sharing your expertise, or raising your profile, it’s a tremendous opportunity if you show up ready to make an impact. Here are 13 ace tips courtesy of public speaking specialist Rosemary Ravinal to take note of.














