Adbiz

"By 2030, the agencies that win won’t be defined just by the tech they use, but by the culture they build," says the CEO of the 4As. "While AI will undoubtedly reshape how agencies work, culture will determine where people work, who stays, how bold ideas come to life and play a role in how clients evaluate agency relationships."

Here's an intriguing question asked by Borrell Associates to local ad buyers in its Spring 2025 survey: Which is not on advertisers' Top 10 list of most effective media? The choices are Streaming Audio; Direct Mail; Cable TV; and Radio.

If your radio or TV brand isn’t co-creating with Gen Z, it’s falling behind. That's the same situation for CMOs seeking to grow their products or services. "That is not a provocation — it’s a survival strategy," says advertising services firm BeautifulBeast,  which has produced a report that finds Gen Z isn't part of the conversation. Rather, they are the conversation.

Dominant audience measurement and consumer data analytics provider Nielsen has struck a new agreement for audience measurement spanning TV, streaming, audio and cross-platform ad performance with WPP Media.

Knipp led Hispanic-focused multicultural advertising agency Dieste and its Dieste Health division "committed to Health Equity for racial and ethnic minority groups" and spent more than two decades focused on U.S. Latino consumers.

U.S.-based employers announced 62,075 job cuts in July 2025, rising 29% from June’s 47,999. Worse yet, the total is up by 140% from 25,885 announced in July 2025 and comes amid widespread industry chatter that Paramount Global's merger with Skydance Media will soon claim thousands of jobs.

The SAG-AFTRA labor union that represents more than 160,000 professionals in the media and entertainment industries has renewed its agreement with Nielsen, again selecting the firm as its third-party provider of streaming content measurement.

According to MoffettNathanson Senior Analyst Robert Fishman, the Upfronts "still represent a good barometer of the future of the industry, measuring advertiser sentiment and signaling where budgets are flowing in the year ahead."

Global outplacement and business and executive coaching firm Challenger, Gray & Christmas has taken note of an emerging trend of companies’ reliance on interim leadership that's certainly worthy of media industry attention.

It's a snapshot of what moved the needle during the first half of 2025 at the "ad-first" measurement level as determined by iSpot. The data include streaming, linear, verticals, sports, and creative performance.

"Ad campaigns that use radio grow market share 4x faster than those that don't." That's one of the ways the United Kingdom's Radiocentre is calling on brands to amplify their advertising by seeing Radio differently.

“Amidst persisting economic uncertainty and the unpredictability around U.S. trade tariffs, consumers are becoming more intentional in their spending and taking greater control over different aspects of their lives, particularly in the way they consume information, manage their wellbeing, and connect with others."

She has more than 15 years of experience in radio and digital audio, and has multimedia production skills as well. Then, there's the project that involves the saving of Little Falls Diner in Passaic County, N.J. Now, Dana Schaeffer can add Streamline Publishing's Radio Ink to her impressive resumé.

Media Financial Management Association (MFM) has appointed new officers and board members — individuals who will play a critical role in developing the strategic plan and setting the direction for the association now under the leadership of President/CEO Joe Annotti.

That's a question being asked by Borrell Associates, and the answer was shared on Thursday by The Center for Sales Strategy's CEO as part of the ad tracking research consultancy's annual "Summer Chart Series," designed to elevate insights into media sales for everyone from a sales associate to the top boss.