Horizon Media, Havas Create A Joint Venture For Big Pitch Prowess
Introducing Horizon Global, which will be headquartered in New York. As Horizon Media and Havas sees it, their combined strengths are poised to deliver "a bold breakthrough agency network alternative at a time when clients face fewer, more constrained options."
The Surging News Source For Americans: TikTok
A fifth of U.S. adults now regularly get news on TikTok, up from just 3% in 2020. In fact, during that span, no social media platform Pew Research Center has studied experienced faster growth in news consumption, a new analysis shows.
Australia Cans Its Commercial Radio Awards
Members of Australia's Commercial Radio and Audio (CRA) organization on Thursday morning learned via e-mail that the Australian Commercial Radio Awards, or "ACRAs," won't be postponed until 2026 after all. The awards have been permanently cancelled.
From Community to Commerce: Creator Day at NAB Show NY
A marquee NAB Show New York keynote features Smosh CEO Alessandra Catanese on monetizing fan communities. “They’re not just out there telling stories … they’re also having to partner with brands, create their own media empires, even employ people to help run their businesses,” said NAB EVP Karen Chupka.
Bah, Humbug: Challenger Forecasts Weakest Holiday Hiring in 16 Years
Seasonal hiring announcements from U.S. employers have been limited so far this year, with only a handful of companies making public commitments to holiday staffing. Following a summer of subdued hiring, Challenger, Gray & Christmas expects seasonal Retail hiring in 2025 to fall to its lowest point since the recession-hit season of 2009.
BIA, MFM To Team On Local Media Data
BIA Advisory Services has forged a new strategic partnership with the Media Financial Management Association. "This collaboration aims to provide MFM members with enhanced value through a range of professional development opportunities, exclusive resources, and insightful analyses of the rapidly evolving media landscape," the two groups shared on Monday.
Cultural Stories, Hosts En Español Driving Hispanic Radio Consumption
As Hispanic Heritage Month begins, new data from Edison Research show Latino audio listeners are tuning in and asking for more. Cultural connection is driving demand for Spanish-language content, local stories, and hosts who reflect their lived experience.
How Local Media Spend Could Offer Economic Outlook Guidance
Guideline examined its local media spend trends modeled on economic data, and it estimates 36% of states have negative GDP for Q2, with an additional 20 states trending downward in the second half of 2025. These economic headwinds will likely slow media spend, Guideline concludes.
A Detailed Look at Digital Advertising Trends In 2025
Ad spend in the U.S. reached $137 billion in 2025. Impressions rose to 16.3 trillion. Where and how is all this budget being spent? The newly released State of Digital Advertising 2025 takes a look at the big picture before diving into the details, providing a global, cross-channel view of the state of the industry.
Allen Media Group’s HBCU GO Inks P&G Deal
The Allen Media Group's free-streaming digital sports platform focused on the nation’s 107 Historically Black Colleges and Universities (HBCUs) has inked a new partnership with one of the biggest advertisers using linear broadcast media, becoming the presenting sponsor of select 2025 HBCU football classics.
New Educational Attainment Data Comes From Census
The U.S. Census Bureau has released the Educational Attainment in the United States: 2024 table package. It examines the education level of adults age 18 and older by age, sex, race, nativity and other demographic and social characteristics.
Amazon Ads, SiriusXM Media Team On Programmatic Ads
Amazon Ads and SiriusXM Media have "forged a strategic programmatic audio advertising integration" designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite and streaming audio operation's digital audio portfolio.
NABLF Planning 2026 Broadcast Leadership Training Class
The NAB Leadership Foundation (NABLF) has revealed its Broadcast Leadership Training (BLT) Class of 2026. The program began on Friday, marking the start of a 10-month executive MBA-style curriculum designed to prepare the next generation of broadcast leaders.
U.S. Hispanics: Video Content Streaming Leaders Once Again
For more than 15 years, U.S. Hispanics have emerged as the pacesetters when it comes to adopting and embracing new technology. A newly released report from Nielsen timed to coincide with the start of Hispanic Heritage Month reinforces this fact, showing just how Latinos overindex on video streaming consumption.
At Forecast 2026, Main Street Operators Hold The Profit Igniter
At Forecast 2026, on November 12 in the City of New York, the "Main Street Media: Where Local Broadcast Survives & Thrives" session is poised fill the room with electric ideas from local radio and TV operators who are the live wires in their markets and know how to bring in the money.













