Now in its 11th year, Activate’s Technology & Media Outlook has been released. It offers a detailed look at the forces redefining the future of technology, media, entertainment, eCommerce, and sports.
“Grounded in rigorous analysis and exclusive consumer research, the 2026 Outlook reveals where growth will emerge, and how to own the future before it arrives.”
Specifically, the 2026 Edition of the outlook — a 250-page PDF document presented in PowerPoint format — takes a deep dive into some of the major consumer trends, technology innovations, and industry dynamics that will shape the technology, internet, media, and enterprise tech world for the coming years.
For 2025, Activate focuses on growing consumer time and attention with technology and media, the impact of generative AI on web search, how video is overtaking every part of the internet, video gaming’s global dominance, the requirement of every business to have a “Super User” strategy, and how spatial computing is leading us into the post-smartphone era.
Activate also includes analyses of the evolving enterprise technology landscape, the C-suite perspective on enterprise AI, and the requirements to serve today’s technology decision makers. “On each slide, you’ll find deep industry analyses, large-scale consumer and customer research, and proprietary insights,” Activate says.
The big takeaway is that Activate forecasts $1.3 trillion in growth dollars across the internet, media, B2B technology and software industries over the next four years.
Activate also offers an “Attention Clock,” an analysis of consumer technology and media activity. It shows that multitasking leads to a 32-hour day for the average American, with over 13 hours spent using technology and media.
For Audio, the four-year trend is not good. “As a result of multitasking and growing behaviors, we forecast that people will spend an additional 15 minutes each day with technology and media by 2029 – largely driven by increased time with video,” Activate concludes.
Thus, total time spent with audio is projected to decrease from 2 hours, 47 minutes per day to 2 hours, 40 minutes per day. Video is the reason for the predicted dip.
To receive a copy of this report in full, please click here.
