Saturday, May 2, 2026

Veteran Hispanic Marketing, Advertising Figure Greg Knipp Dies

Knipp led Hispanic-focused multicultural advertising agency Dieste and its Dieste Health division "committed to Health Equity for racial and ethnic minority groups" and spent more than two decades focused on U.S. Latino consumers.

U.S. Job Cuts Spike in July, As Skydance Worries Await

U.S.-based employers announced 62,075 job cuts in July 2025, rising 29% from June’s 47,999. Worse yet, the total is up by 140% from 25,885 announced in July 2025 and comes amid widespread industry chatter that Paramount Global's merger with Skydance Media will soon claim thousands of jobs.

SAG-AFTRA Renews License For Nielsen’s Leading Streaming Data

The SAG-AFTRA labor union that represents more than 160,000 professionals in the media and entertainment industries has renewed its agreement with Nielsen, again selecting the firm as its third-party provider of streaming content measurement.

Examining The Upfronts Once Again: Why They Still Matter

According to MoffettNathanson Senior Analyst Robert Fishman, the Upfronts "still represent a good barometer of the future of the industry, measuring advertiser sentiment and signaling where budgets are flowing in the year ahead."

‘The Rise of the CEO Gig Economy’

Global outplacement and business and executive coaching firm Challenger, Gray & Christmas has taken note of an emerging trend of companies’ reliance on interim leadership that's certainly worthy of media industry attention.

A ‘Transparent’ Look At Video Ad Spend So Far In 2025

It's a snapshot of what moved the needle during the first half of 2025 at the "ad-first" measurement level as determined by iSpot. The data include streaming, linear, verticals, sports, and creative performance.

‘Advertising Amplified’: U.K. Radio’s Marketer Message

"Ad campaigns that use radio grow market share 4x faster than those that don't." That's one of the ways the United Kingdom's Radiocentre is calling on brands to amplify their advertising by seeing Radio differently.

‘Intention Amidst Uncertainty’: Today’s Consumer

“Amidst persisting economic uncertainty and the unpredictability around U.S. trade tariffs, consumers are becoming more intentional in their spending and taking greater control over different aspects of their lives, particularly in the way they consume information, manage their wellbeing, and connect with others."
Dana Schaeffer

Ex-ABC News Radio, iHeart/L.A. Talent Joins Radio Ink

She has more than 15 years of experience in radio and digital audio, and has multimedia production skills as well. Then, there's the project that involves the saving of Little Falls Diner in Passaic County, N.J. Now, Dana Schaeffer can add Streamline Publishing's Radio Ink to her impressive resumé.

‘New Leadership and Strategic Vision’ For MFM

Media Financial Management Association (MFM) has appointed new officers and board members — individuals who will play a critical role in developing the strategic plan and setting the direction for the association now under the leadership of President/CEO Joe Annotti.

What Percentage of Local Ad Buyers Doubt Their Spending Levels?

That's a question being asked by Borrell Associates, and the answer was shared on Thursday by The Center for Sales Strategy's CEO as part of the ad tracking research consultancy's annual "Summer Chart Series," designed to elevate insights into media sales for everyone from a sales associate to the top boss.

Connected TV, AI & Identity: Today’s Marketer Priorities

A global survey of hundreds of marketing professionals reveals a clear shift from experimentation to execution, with Connected TV, AI, and identity as key pillars of growth. That's the key takeaway from Mediaocean's semi-annual Market Report, released on Wednesday.
TVB / Television Bureau of Advertising

TV: The Biggest AARP Cardholder Retirement Home Influencer

According to new data shared on Wednesday by broadcast TV sales advocacy group TVB, active adults seeking a retirement community lifestyle are influenced by local over-the-air television stations more than any other media.

Network Radio Research Council Adds Members

The coalition of network radio vendors and subscribers dedicated to advancing national radio audience measurement research is adding research leaders from Audacy Networks, Compass Media Networks, Entravision, Key Networks-United Stations, and Reach Media to its roster.

S&P: Generative AI Growth High, With Mixed Results

Generative AI adoption surged in early 2025, reflecting a significant shift in how organizations are integrating this technology. This transpired despite challenges that impact project success, new research from S&P Global Market Intelligence reveals.