MFM Joins Oracle NetSuite Associations
By joining the Oracle NetSuite Associations and Buying Groups program, which utilizes NetSuite cloud ERP, organizations can increase productivity, improve efficiencies, and provide the visibility and control needed to run successful businesses, the Media Finance Management Association says.
Activate States Its Case For Media and Entertainment
Now in its 11th year, Activate’s Technology & Media Outlook unveils the forces redefining the future of technology, media, entertainment, eCommerce, and sports. "Grounded in rigorous analysis and exclusive consumer research, the 2026 Outlook reveals where growth will emerge, and how to own the future."
Forecast 2026: The ‘No Press’ Event Returns Wednesday
The drivers of American broadcasting will be present on Wednesday at the Harvard Club of New York City for Forecast 2026. There is only one way to gather all of the insight and information being shared at this VIP-level event: You have to be there!
Marketer Optimism Fading Due to Macroeconomic Malaise
Marketer confidence has fallen as lasting economic instability driven by those pesky macroeconomic challenges has driven a shift in consumer priorities. That’s according to fresh data from WARC.
A Strong Q3 For Viant, Thanks To New Customer Wins
Programmatic advertising-focused Viant has emerged as a key player in the marketing and media buying and planning arenas. In Q3, adjusted EBITDA exceeded the mid-point of company guidance, with double-digit revenue growth even with an absence of political ad dollars.
TikTok, Programmatic Deals Inked By iHeart
One deal is designed to make broadcast radio programmatic for politics "and beyond." The other involves the primary social media platform of choice for Generation Alpha and the current high schooler cool crowd. Both were just inked by the nation's biggest audio content creation and distribution company.
Layoffs Return as Job Cuts Spike In October, Challenger Says
Reduction-in-force initiatives surged during the first month of the fourth quarter of 2025, surging by 175% from October 2024, newly released data from global outplacement and executive coaching firm Challenger, Gray & Christmas show.
Your Third Quarter Success Story? It Starts In One Week
Forward-thinking broadcasters have already locked in Forecast 2026 at early bird pricing. But, there's still room for you to lead and learn at this VIP symposium on November 12 at the Harvard Club of New York. From game-changing insights to exclusive networking opportunities, now's your chance to advance.
An Ad Exposure Data Boost Comes From Innovid
Independent software platform Innovid, used for ad creation and for delivery, measurement, and optimization purposes, has brought "Conversion" signals to its "Harmony" product — an enhancement designed to give publishers and platforms the ability to optimize in real time against actual business outcomes.
LABF Unveils New Preservation Grant Initiative
A new program designed to support the preservation, digitization, and public accessibility of America’s broadcast history has been launched by the Library of American Broadcasting Foundation.
Comscore: Surging Growth Fueling AVOD, FAST Channels
Audience expansion in both ad-supported (AVOD) and FAST channels shows no signs of slowing with big gains across the board. That's the key finding from a new study from Comscore that examines the "state of streaming" in the U.S., providing new insights to broadcast TV companies eager to monetize its digital content.
What’s The Final Loss For Downtime At a Media Company?
Internet technology outages are costly. Not only do they take time to address, but there are dollars at stake, a new report from "Intelligent Observability" company New Relic reveals. Just how much money could a media company lose due to downtime?
Does The November 12 Forecast Include You?
Due to the nature of the event, seats at Forecast 2026 are extremely limited. If you want to be part of the next big moves, it starts by being in the room with the people making them. Secure your place at this VIP event in the City of New York before your competitor beats you to it.
MoffettNathanson: ‘Can Streaming Stop the Bleeding?’
During the last quarter, MoffettNathanson examined the shift in advertising from traditional linear TV to ad-supported streaming. As viewers — and live sports — have migrated to streaming, advertising dollars have followed. But what about affiliate fees? Senior Analyst Robert Fishman tackles that question.
Forecast Conference Early Bird Pricing Ending Within Days
Don’t let the spirits of procrastination haunt your budget. Act now and save hundreds of dollars. Once the clock strikes midnight on November 1, the early bird vanishes for another year. Come see and hear Stephen A. Smith, Floyd Abrams and Curtis LeGeyt and feed your mind with exclusive knowledge only at Forecast.













