Ad tech platform Taboola has reached a new partnership with LG Ad Solutions, one that will allow it to offer Performance Enhancer, a product designed to bridge the gap between premium TV exposure and measurable digital outcomes.
Performance Enhancer provides what the companies call “an end-to-end performance based solution across CTV and all other digital channels, globally.”
“This partnership creates a more connected and measurable ecosystem for brands,” said Serge Matta, President of LG Ad Solutions. “By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the real performance impact of their CTV investment. It’s a more efficient, more measurable, and more connected way to plan media.”
Taboola CEO Adam Singolda added, “Their massive footprint, trusted brand, and wealth of free CTV content create a tremendous opportunity for advertisers to reach consumers at scale. Through this partnership, we’re bringing the best of both worlds together, from the top-of-funnel impact of the big screen to the mid- to lower-funnel performance of the open web. Together, we’ll help advertisers drive more value and growth by connecting CTV awareness with measurable outcomes.”
