A sports-exclusive private marketplace offering the tech behind PlayFly’s Home Team ADvantage offering has launched a “Stadium” platform, a product FanServ says can allow an advertiser to plan and execute campaigns across local sports supply.
Concurrent with the launch, FanServ named Comcast-owned FreeWheel as the preferred ad serving partner for Stadium.
“With this tool, leading networks like Victory+ can easily present their inventory to a broader range of demand, creating a first-of-its-kind marketplace for live sports streaming,” FanServ says. “Now, buyers will be able to activate across teams and regions, unlocking more opportunities to engage with passionate fans at the perfect time.”
FanServ CEO Brad Friedman comments, “Local sports teams are an integral part of TV and digital viewership but are often challenged by issues with targeting and scale. With the Stadium platform, we’re not just eliminating siloes but infusing the insights brands deserve to make the most out of their campaigns.”
