ENCO Eyes Hispanic TV With Translated Captions Offering
In 2023, a company that pioneered the use of computer-based, digital audio and program automation for radio stations and television studios celebrates its 40th anniversary. Now, this Detroit-area tech outfit has expanded its portfolio of captioning and translation products by acquiring two offerings from Vox Frontera. It's a move designed to bring Spanish-language translation opportunities to the ever-growing U.S. Hispanic market.
TiVo OTT Service Partner Snagged by Xperi
The parent company to HD Radio and DTS has acquired "a valued OTT video service partner" to its TiVo product, an entity that enables streaming platforms on Smart TVs. The transaction is in the millions of dollars.
LiMu Leads The Way At Spot Cable, With Much Movement
It is well established that Liberty Mutual Insurance has been a significant user of spot cable in recent months. In the latest Media Monitors report, the auto insurance specialist shines again, finishing at the top of the list by play count. That said, there are plenty of new entrants this week.
A Pharma-Fueled Effort At Spot Television
It's now approved for the treatment of moderate to severe eczema; ulcerative colitis; and ankylosing spondylitis. It's already used for rheumatoid and psoriatic arthritis. Informing consumers about its potential benefits has taken this pharmaceutical brand to viewers via a new Spot TV campaign — one that tops the latest Media Monitors report.
LPTV Broadcasters Association Sees Exec. Dir. Change
It's a recently formed non-profit industry organization representing Low Power, Translator and Class A TV Stations with "SuperFrank" Copsidas as its founder.
Now, it has a new Executive Director, as Michael Lee is departing.
NBCU Boasts Of A ‘Record-Breaking’ Upfront
The owner of Peacock, NBC, Telemundo and a host of cable TV networks has shared details of its 2022-2023 global, national and local Upfront. In short, NBCUniversal couldn't be prouder, as its brags of "the impact, value and scale" its tech-enabled "One Platform" trading model has brought to the Comcast-owned media unit.
Moses On the Maumee: A WTVG Return As GM
Chris Fedele recently became GM of WPTA-TV and WISE-TV in Fort Wayne, Ind. This opened up a succession opportunity at the Gray Television-owned sibling Federle most recent led. The new GM at that station, in Toledo, Ohio, has been named. It's an individual quite familiar with the ABC affiliate serving the city on the banks of the Maumee River.
South Beach Snub: NATPE Ditches Miami for Baha Mar
Today, NATPE Miami is dead. But, it was believed that a Hollywood affair was its replacement event. It turns out that this is untrue, as NATPE is moving to the Bahamas for 2023 — selecting dates used in the past for the South Florida affair.
Diverse Audience: A Key OTT Growth Driver
New data from Comscore puts a renewed emphasis on the importance of multicultural audiences to marketers and advertisers while showing broadcast TV of its opportunities in the on-demand viewing universe.
Summer Shifts Spark New Spot Trends For Cable
With July 1 approaching, a bevy of advertisers have opted to ramp up new marketing efforts by attracting viewers of cable TV companies through spot activity. Among the brands bumping up their spot plays for the week ending June 26 — Ashley HomeStore.
A ‘Good Faith’ Complaint Is Erased As Retrans Deal Is Reached
On April 4, "Cincinnati Bell Extended Territories LLC" — known to customers as altafiber, filed a retransmission consent complaint against the licensee of the Miami Valley's biggest broadcast TV station. The licensee of that facility, Cox Media Group, responded to the FCC's Media Division. The Policy Division Senior Deputy Chief was ready to rule on the matter. But, he won't have to.
Bob Behar Finally Bids Farewell To A Miami LPTV Property
Exactly three years ago, RBR+TVBR reported on the purchase of a Miami-based digital Class A television facility by HC2 Holdings for $4 million. Then came a non-consummation notice with the FCC, leaving the seller back to square one on divesting the South Florida property. A new deal has just been agreed to.
Sinclair Wins VHF-to-UHF Bump for CBS Affiliate
It serves Southern Oregon cities such as Ashland and Medford as a CBS affiliate. But, in a digital TV world, it has over-the-air signal penetration issues due to its presence on digital VHF channel 10. A move to the UHF band would cure this ill, and Sinclair Broadcast Group has successfully been given an OK from the FCC to make the adjustment.
Horizon Media ‘Testing’ Comscore Local TV Currency for 2023
Horizon Media is "testing" a local TV measurement tool from Comscore as a new form of currency for 2023 planning and buying — a move that puts more pressure on Nielsen as advertisers and media companies seek the best audience ratings in a world with multiple screens and cross-device consumption.
Telemundo Added to Two CMG Markets as Digital Multicasts
Cox Media Group has agreed to bring the home of the 2022 FIFA World Cup and the Olympics en español to the Pacific Northwest's biggest DMA and to one of the fastest-growing markets in the Southeast.