With Dan Gilbert’s Rocket Money brand rocketing to the top of the Spot Ten Cable report for the first week of 2025, a popular QSR has started the year with a fresh campaign that puts it in the list along with only one other quick-service restaurant brand.
As seen below in data from iHeartMedia-owned Media Monitors, Burger King is now No. 3 while Dairy Queen is a chart entrant at No. 8. Some 45,292 spots at local cable TV were detected by Media Monitors for the seven-day period ending January 5.
Mucinex is up to No. 2 by spot play, while Vicks is also present.
So are Tempur-Pedic and auto insurance specialist Progressive, as the chart composition shifts away from holiday-oriented ad campaigns.
How does the first Spot Ten TV report reflecting national broadcast TV for 2025 compare?
Here, Mucinex is also present in a big way, making it the overall No. 1 when combining the data.
Planet Fitness, however, is tapping into New Year’s Resolutions and that typical gym bump with a big campaign.
Then, there is Morgan & Morgan, which has also emerged as a key Radio advertiser.
Lastly, a new effort from Icy Hot merits the No. 6 slot this week.
