LAS VEGAS — A heritage television brand that’s been somewhat lost in the sea of Korean, Chinese and Japanese brands for a generation is poised to make a comeback of sorts next week at the annual Consumer Electronics Show. And, it is all being fueled by ATSC 3.0 digital broadcast technology.
RCA is bringing new options to TV viewers this year, with a line of NEXTGEN TV-equipped receivers and a new range of screens — in “unique camouflage colors ideal for outdoor party patios,” the venerable television brand shared Friday ahead of the show, which opens next week across a wide swath of Las Vegas.
The new RCA sets will be available starting in the spring and are being shown for the first time at CES 2025 at the Las Vegas Convention Center.
RCA President Tony Bozzini notes the 4K RCA NEXTGEN TV sets will be available in 55” ($699.99 MSRP) and 65” sizes ($949.99 MSRP); this again illustrates the frustration some consumers may have in finding a NEXTGEN TV in the 40-inch range and smaller.
“Now that 76% of American households have access to over-the-air NEXTGEN TV from local broadcasters, RCA is proud to launch two new NEXTGEN TV models that come fully-equipped with ATSC 3.0 reception electronics,” Bozzini said. “Broadcasters across the country are now enhancing their signals with High Dynamic Range, and the new sets from RCA will deliver Advanced HDR from Technicolor to provide rich, vibrant colors that will make favorite shows pop like never before. When connected to internet sources, NEXTGEN TV sets also easily access additional content from local stations, from local sports and news to the latest weather forecasts at the touch of a button.”
The product line is a collaboration between RCA and Philips.
Rick Dumont, Head of Business Development for HDR at Philips, commented, “We are thrilled to collaborate with RCA as they bring their new TV products to market, featuring Advanced HDR by Technicolor technology. This integration underscores the growing adoption of our single-layer distribution mechanism, which streamlines production and distribution while delivering a superior viewing experience. As the most widely deployed HDR format in broadcasting, especially within NEXTGEN TV through partnerships like Sinclair, Advanced HDR by Technicolor continues to set the standard for innovation. We’re excited to see RCA’s commitment to delivering cutting-edge solutions to their customers and look forward to unveiling more details around CES.”
The RCA NEXTGEN TV sets include a built-in 2.1 speaker system with built-in subwoofer and speaker audio system that responds to Dolby Atmos and DTV Virtual-X. Ideal displays for gaming, the new RCA NEXTGEN TV models feature a 144Hz Game Mode PRO mode and allow gaming in Dolby Vision and Dolby Atmos, as well as HDR10+ gaming.
The RCA Outdoor “camo style” sets include QLED screens and Smart Google TV functionality. They come built with a scratch-resistant aluminum case and Dolby Atmos for immersive audio. The sets carry an IP55 rating to resist moisture and dust and allow consumers to safely and comfortably equip outdoor living spaces with video home entertainment.
RCA Outdoor TV sets are planned in 43-inch ($3,999.00, suggested retail price), 55-inch ($4,999.00, suggested retail price) 65-inch ($5,999.00, suggested retail price) and 75-inch ($7,999.00, suggested retail price) sizes.
— Reporting by RBR+TVBR in Summerlin, Las Vegas. Look for President/Publisher Deborah Parenti in Las Vegas on January 7-8.
