At the 2022 NAB Show, one of the more noteworthy technological advancements poised to impact broadcast television was the launch of Run3TV, a web platform created through the coalition of broadcast TV companies embracing ATSC 3.0 technology known as Pearl TV.
Run3TV enables broadcasters in a NEXTGEN TV world to present to viewers tuning to its main channel an interface mimicking a station’s digital app home screen. It was covered by RBR+TVBR extensively, and until now has growth at arguably a sloth-like pace.
A half-dozen “anchor developers” have signed on with Run3TV, with the news coming as the second day of the CES show gets underway.
Specifically, Run3TV has signed a deal with Velope.tv to develop a new starter application for the Run3TV platform targeted at stations that want to deploy ATSC 3.0 applications while limiting their investment in data and licensing fees for interactive services.
Broadcast applications running on the application framework are being demonstrated at CES 2025 this week, along with several NEXTGEN TV receivers, in the Central Hall exhibit booth of ATSC, the Broadcast Standards Association, at the Las Vegas Convention Center (C-20340).
“Broadcasters are using our platform to both offer viewers additional choices for streamed content from their local libraries, advanced viewing features such as Program Re-Start and Smart applications such as enhanced weather forecasts,” said Run3TV CEO Michael Collette. “One of the key benefits of ATSC 3.0 is the ability to give viewers both live, linear broadcasts and ready access to applications from local stations. We’re very pleased to select Velope.tv to develop a new streamlined starter version of our application. The starter app will include configurable weather and traffic functions for viewers and enable stations to get the benefit of summary data analytics on viewing habits.”
Velope.tv CEO Michael Gregor added, “We’re excited to help unlock the power of Run3TV for broadcasters and consumers. This extensible Starter Application will provide an easy way for broadcasters of all sizes to deliver immediate consumer benefits to their NEXTGEN TV viewers, and a strong foundation for future Run3TV powered features.”
Collette added that Run3TV is committed to developing a thriving ecosystem for developers, highlighting a number of companies that are working to offer application development and implementation services for local broadcasters.
Newly signed developers highlighted in the Run3TV exhibit this week include ClickVizion, Fincons Group, GlobalLobic, Happiest Minds, Oxagile, and Velope.tv.
As of today, Run3TV is running on upward of 140 NEXTGEN TV broadcast stations across the country, including Graham Media Group’s WDIV-4 in Detroit.
“There’s tremendous interest on the part of local broadcasters to have applications that can be built and deployed that can accurately measure viewing activity, especially noting the amount of TV viewing time and the total audience with younger viewers,” Collette said. “Run3TV is working to improve the consumer experience, ensure robust privacy practices, and also give broadcasters a better idea of which types viewers are actually watching and when.”
