TV/Cable News

The federal government may be shut down and more than 1,000 FCC staffers remain on unpaid leave, but that hasn't deterred individuals from submitting comments on GN 16-142 — authorizing the permissive use of the "Next Generation" broadcast TV standard known as ATSC 3.0 — on the Commission's ECFS.

The Sinclair Inc.-owned broadcast TV station serving Flint, Mich., as "FOX 66" is heading to the University of Michigan on Thursday evening to participate in the Athletes First Tailgate Tour stop, along with the parent company's AMP Media team.

NBCUniversal Telemundo Studios has launched what it is calling an “industry-first” podcast incubator in partnership with the University of Miami, giving student creators access to Telemundo’s production resources, mentorship and distribution platforms.

It was a lively and remarkable panel discussion, led by one of the television industry's most respected research executives. TVB EVP/Chief Research Officer Hadassa Gerber asked hard questions to executives from Nielsen and Comscore about how to deliver data that will best support broadcast TV's ad growth. 

“Local Now is committed to bringing the audience what they want," said Byron Allen, Founder/Chairman and CEO of Allen Media Group. "Local Now continues to be the go-to destination for free news, weather, sports, and entertainment across America.”

Information shared in a "FCC Fact Sheet" on a "Fifth Further Notice of Proposed Rulemaking" outlining what Commissioners plan to vote on come October 28 brought reaction from both the Advanced Television Systems Committee and NEXTGEN TV marketing arm Pearl TV.

For more than 13 years, he was a Univision Interactive Media leader, exiting in February 2014 as a Director of Programming for a role at rival NBCUniversal Telemundo Enterprises, first as Digital Sports Director. Now, this EVP of Sports is adding duties as Head of Streaming for all of Telemundo's digital video delivery needs.

An iconic hip-hop radio brand serving New York for more than 30 years is heading to the television dial. But, don't go expecting to scan it up on TVs in the Tri-State Area. Rather, "HOT 97 TV" is coming at the end of October to the South's largest market.

ROXi is bringing VJs to the mix. But, they are far from the likes of Martha Quinn, Nina Blackwood, Alan Hunter and Mark Goodman. Instead, they may be more in line with "Tilly Norwood."

Comcast's FreeWheel streaming advertising platform and Roku are expanding their partnership by bringing activation of the latter's premium Connected TV supply. The pact also creates greater scale for buyers to transact more efficiently with Roku inventory, with a direct path to the FreeWheel Advertiser Suite.

The quest to make a retailer known for power tools, generators, jacks, and tool boxes a household name has very much involved the use of spot cable to help draw customers. For the week ending October 5, that effort put this one brand well ahead of any others when it comes to the amount of spots seen by viewers.

NBCUniversal is touting the fact that it has exceeded advertising expectations for the long-awaited return of pro basketball action to the company. In particular, close to 170 ad partners are committing to the NBA on NBC, and "nearly all" of the inventory is sold out.

Connected TV and AI-fueled programmatic advertising specialist Viant Technology Inc. has expanded its relationship with Fox Corporation's free ad-supported streaming television (FAST) channel platform, bringing advertisers seeking addressable opportunities with new windows for reaching specific consumers.

Hispanic households are watching more TV, co-viewing more often, and relying heavily on over-the-air broadcasting, especially when Spanish is the dominant language at home. That's according to new data from the Advertising Research Foundation's DASH TV Universe Study, released during Hispanic Heritage Month.

Advertisers are flooding Connected TV with dollars, but a new industry report suggests they're flying blind. The missing ingredient isn't creative firepower or bigger budgets. It's data. Specifically, the standardized metadata that would allow them to know exactly what they're buying.