Hearst Media Production Group (HMPG), the producer and distributor of unscripted programming owned by Hearst Corporation, is cheering a new strategic partnership with a content distributor it believes will accelerate the growth of HMPG’s digital presence across leading social and video platforms.
Under the partnership, Merzigo will collaborate with HMPG to optimize and scale a curated selection of series and channels from HMPG’s programming portfolio. The titles include programs from the Jack Hanna library, as well as the series Ocean Mysteries with Jeff Corwin, Hearts of Heroes, Innovation Nation, and The Inspectors.
HMPG’s series currently enjoy wide reach across national and local U.S. broadcast television. “Merzigo will amplify that footprint through its proprietary technology platform and deep data and insights from managing over 6,000 digital channels in over 30 languages, generating upwards of 17 billion monthly views,” HMPG notes.
For HMPG President Frank Biancuzzo, “HMPG’s content library is uniquely positioned for growth across social and digital video platforms. Through this partnership, we will expand our reach, engage new audiences, and scale our programming in meaningful and measurable ways.”
HMPG’s current program portfolio comprises more than 30 original series and hundreds of hours of content annually on leading broadcast networks and station groups and on connected TV and streaming platforms. It has a library of 85 series (6,000 episodes) and its content can be found in 100 countries.
