MIAMI — The parent company of the Univision and UniMás broadcast television networks and radio stations under the Uforia brand will once again benefit from allowing its sales teams from using data from Nielsen when pitching new and returning advertisers.
A new deal with Nielsen has been reached, and the multi-year measurement and data agreement resolves a short-term matter that saw the mysterious absence of such stations as WAMR-FM in Miami from the most recent Nielsen Audio ratings report for Miami-Fort Lauderdale.
The new agreement with Nielsen encompasses all of TelevisaUnivision’s domestic properties. Tim Natividad, President of U.S. Advertising Sales and Marketing at TelevisaUnivision, commented, “Measurement continues to evolve, and it is critical that it accurately reflects the scale, value, and influence of Hispanic audiences across platforms. We are pleased to continue working with Nielsen to support cross-platform measurement and to help ensure that brands and agencies can fully understand the audiences we reach every day.”
Nielsen Chief Revenue Officer Amilcar Pérez added, “We love working with TelevisaUnivision because we have the unique capabilities to help them grow their businesses. Only Nielsen can reliably measure streaming, traditional TV and audio, broken down by specific demographics. We will continue supporting TelevisaUnivision with cross-platform measurement and media intelligence designed to help them understand and demonstrate the value of their massive audiences across all platforms.”
Services from Nielsen include Advanced Audiences, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion.
