A Surge Back To The Top For The Home Depot
The latest Media Monitors snapshots of the most-aired commercials on spot television and spot cable have been released, and for the latter, one of the nation's leading home improvement retailers has powered itself ahead of all other advertisers — including one of the "Big Tech" and online retail giants.
Ohio Valley Conference Goes With Gray For Game Coverage
Broadcast TV owners agreeing to simulcast a slate of pro sports leagues' games is more commonplace than ever. Now, a NCAA league that pioneered the inclusion of historically Black colleges and universities into Division 1 sports will see a dozen games available nationally on ESPN+ appear on Gray stations in 20 DMAs.
‘TV Has Never Been Bigger. Why Is It So Misunderstood?’
The global TV advertising market is projected to surpass $260 billion by 2030. The global radio advertising market is growing to $22.5 billion in 2025. The problem isn’t that these channels are fading, says guest columnist Ian Baer. "It’s that marketers have stopped understanding how audiences actually use them."
FreeWheel, FanServ Partner For RSN Ad Platform Prowess
A sports-exclusive private marketplace offering the tech behind PlayFly's Home Team ADvantage offering has launched a "Stadium" platform, a product FanServ says can allow an advertiser to plan and execute campaigns across local sports supply.
Picture On, Sound Off: How Americans ‘Watch’ Television
Nearly four in 10 American TV consumers watch television with no sound. That's according to newly released data from the advertising-focused industry advocacy group that will soon see Brad Seitter succeed Steve Lanzano as its Chief Executive Officer.
Silicondust Secures Certificate Authority for ATSC 3.0
Silicondust has secured a new certificate authority for ATSC 3.0 television broadcasters and a patent-pending Online Certificate Status Protocol, advancements the company believes provide further security options and a fresh compliance solution for TV and other industries that utilize the ATSC 3.0 standard.
Grizzlies Gain Free-To-Air Game Coverage With Gray Deal
Another arrangement is in place that will allow Gray Media-owned broadcast television stations to simulcast a series of Memphis Grizzlies NBA match-ups across the 2025-2026 season. The games will be seen in outlying markets including Nashville; Knoxville; and Tupelo, Miss., among other regional locales.
Dish Serves Up A Bigger Plateful Of Weigel DigiNets
The broadcast TV company linked to the Shapiro family for 60 years that has made MeTV Network a nationally renowned audio and video brand focused on beloved, classic content now has an expanded agreement with Dish, brining three additional digital multicast networks to the DBS service provider.
Prime Video Gains Attention For Geo-Targeted Interactive Ads
A launch announcement came on Halloween, but it wasn't until November 10 that it gained widespread attention — and a watchful eye — from the broadcast media industry. One of the "Big Tech" Goliaths has introduced location-based interactive video ads on its platform.
TEGNA’s Revenue Dip Meets Guidance, But Misses The Street
The impact of those pesky macroeconomic headwinds and the lack of strong political advertising revenue in a non-Olympic year was clearly seen in the third quarter for the company that Nexstar Media Group intends to acquire, pending regulatory approval that will begin when the federal government reopens.
AccuWeather To Fuel MS NOW Forecasts
MS NOW, the cable TV network that will soon change its name from MSNBC following its spin to newly created Versant from NBCUniversal and Comcast, has chosen AccuWeather to fuel its forecasts and coverage of all-things related to climate.
Walmart Steps It Up At Spot TV
One of the world's biggest retailers has stepped up its holiday shopping marketing and promotional efforts, and that's resulted in a big increase in the number of spot plays for the brand detected at broadcast TV by Media Monitors.
WBD: Who Are The Bidders, MoffettNathanson Asks
The future of Warner Bros. Discovery is a hot topic, and MoffettNathanson Senior Analyst Robert Fishman is among those on Wall Street wondering what's next for the company led by David Zaslav.
Goodbye, Altice: MVPD Rebrands
The stateside unit of Luxembourg-based telecommunications giant Altice is changing its corporate name to better align itself with the brand it uses across its MVPD services in markets across the U.S. The news came alongside a disappointing Q3 earnings report.
TVA Parent Quebecor Rises on Belt-Tightening
When it comes to French-language content for those across Canada, TVA has become the go-to leader. This brand strength is one of the reasons media income slipped for parent Quebecor in the third quarter, while adjusted EBITDA grew. Cutting expenses is the bigger reason.