Are Ads The ‘Answer’ To Stumbling Streaming Service Providers?
A new study finds that "close to 75% of U.S. users have either canceled a subscription or are likely to cancel a subscription in the next 12 months." But, nearly 75% of respondents would reconsider if their subscription fee was lower — even if that means including advertising.
Is this a new concern for broadcast TV?
Entravision Expands Its LatAm Digital Partnership with Meta
It has its roots in Hispanic broadcast media in the U.S. but today is a global digital advertising solutions provider that generates more revenue than ever from its interactive-focused business unit. Now, Entravision is poised to attract some Lempiras and U.S. dollars that serve as the official country of another Central American nation.
Streaming Accounts For More Than One-Third of June’s ‘TV’ Viewing
What is "television" viewing these days? It very much includes streaming, Nielsen data show. In fact, streaming captured some 33.7% of total television consumption during the month of June.
Four-Screen Ad Deduplication Comes To Nielsen’s YouTube Measurement
It's being lauded as "a landmark move" that will allow media buyers to compare YouTube reach to linear TV. Nielsen is expanding its cross-platform measurement of the world's most popular video viewing platform across computer, mobile and connected TV devices.
OTT Advertising Is Growing Fast. BIA’s Latest Data Illustrates It Clearly
A new research report from BIA Advisory Services reveals that, to the surprise of few in the television industry, over-the-top (OTT) is one of the fastest growing channels for local media. But, what is OTT's ad-dollar growth rate? It's phenomenal.
Nexstar Appoints A Local Leader In The Badger State
In May, Judson Beck was named VP/General Manager of Nexstar Media Group’s operations in the Green Bay, Wisc.-Marquette, Mich., market. As such, Nexstar needed to fill the slot at Beck's former home. The nation's No. 1 owner of broadcast TV stations has just completed that task.
An Express Train To Spot Cable’s Top Slot
The all-new Subway Series Menu is here, and it doesn't involve the use of a new OMNY or MetroCard. What it does involve is a Spot Cable campaign that has put a popular sandwich-focused QSR at the top of the latest rankers from Media Monitors.
A New CRO Arrives at FreeWheel
FreeWheel has a new U.S. Chief Revenue Officer, and is also welcoming a Chief Operations and Service Officer and Head of Human Resources. All three executives will be based in New York.
Connected TV, OTT Ad Spend Surge Predictions Stand
While Wells Fargo Securities' analyst Steven Cahall is warning of an "ad recession" due to inflationary trends and continued economic uncertainty and slashed his target prices for both iHeartMedia and Audacy Corp., advertiser demand for "over-the-top" television doesn't seem to be slowing down. But, that's a finding being shared by the TEGNA-owned Connected TV and OTT ad platform for regional and local advertisers.
Nielsen Declares Dividend, Even With Share Slump
Today, the company's shares, which trade on the NYSE, are in the low-$23 range. That isn't stopping Nielsen's Board of Directors from rewarding its shareholders.
TEGNA Deal Foes Get More Time For FCC Replies
Four groups who oppose TEGNA's acquisition by Standard General, with Apollo Global Management taking a minority interest, now have a little more time to submit Reply Comments with the FCC. The Commission is presently weighing the merits of approving the proposed transaction — one that would make Standard General the second-largest broadcast TV licensee in the U.S.
After German’s Texas Return, KMTV Solidifies Its Leadership
On October 18, the CBS affiliate serving Omaha and Council Bluffs owned by The E.W. Scripps Co. welcomed a new VP/GM. However, it was a short-lived appointment, as Dave German on June 20 returned to Texas as VP and GM for Scripps's ABC affiliates serving the Texas cities of Bryan, College Station, Killeen, Temple and Waco. What does that mean for KMTV-3? We now know who will be leading the property.
A Gem City Move Means a Nexstar Promotion for Mrs. Jones
In May, Joe Abouzeid departed Ohio's Miami Valley and headed to Western New York to take on the role of VP/GM for Nexstar Media Group's WIVB-4 and WNLO-TV in Buffalo. This left a leadership hole open at the Nexstar-owned NBC affiliate serving Dayton, Springfield, and Kettering. Nexstar has now filled the VP/GM position at WDTN-2 by promoting the Director of Sales for its ABC affiliate serving New York's Capital District, where she's been since 2008.
WISH’s Statewide News Network Adds Southern Indiana
It's been a goal of Circle City Broadcasting owner DuJuan McCoy to expand Indiana-focused news programming beyond the Indianapolis market, where he owns two TV stations. McCoy can now rejoice in knowing that this programming is moving closer to getting full coverage of the Hoosier State via broadcast TV.
Philly Local TV News Vet Gerrow Returns to CBS
A veteran Philadelphia news executive has been appointed to the role of VP/News Director at CBS News and Stations’ KYW-3 in Philadelphia and its sibling affiliated with The CW Network, WPSG-57. She'll report to recently named CBS News and Stations/Philadelphia President/GM Kelly Frank, and starts her new role on July 25.