Cable TV For Political Ads? Not So Fast, Says Samba TV


How bad is the cord-cutting phenomenon that continues to impact the cable TV service providers of the U.S.?

A new study from Samba TV in partnership with research firm HarrisX sheds new light on the struggle to maintain a majority of U.S. households for MVPDs. And, it’s a timely research report, as it offers a window into the future of political engagement — and why spot cable may not be the wisest home for candidate and issue-oriented advertising.


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