Netflix and DoubleVerify have signed a first-of-its-kind partnership for media verification.
The agreement comes on the heels of Netflix offering a low-cost “Basic With Ads” plan for consumers.
“As we introduce the Basic with Ads plan — our new ad-supported tier — we recognize the importance for brands to measure how their ads perform,” Netflix said. “DoubleVerify will provide viewability and IVT verifications that will be valuable for their marketing goals.”
The partnership will incorporate DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic (IVT).
“Over the past decade, the team at Netflix has done a tremendous job building one of the most popular streaming services in the world,” said Mark Zagorski, CEO at DoubleVerify. “As we continue to expand our coverage across premium video and CTV environments, DV is thrilled to extend our third-party verification solutions across their platform, ensuring campaigns meet key quality criteria while maximizing performance and outcomes for advertisers.”
— Rob Dumke
