Tubi Minds Its Beeswax


Tubi TV has integrated FreeWheel’s Beeswax technology into its proprietary ad technology. The enhanced bidding capabilities of Beeswax will result in mutual clients will have full access to programmatically acquire incremental inventory and extend audience reach in one easy workflow.

“Our partnership with FreeWheel has allowed us to optimize our inventory and extend our connection to Beeswax customers,” said Mark Rotblat, Chief Revenue Officer at Tubi. “We’re thrilled to integrate Beeswax’s enhanced bidding technology into our supply side platform and have already experienced substantial growth as a result of this collaboration.”

Beeswax is a leading demand side platform for buyers to access premium CTV inventory. Since its technology integration with Beeswax, Tubi has already experienced a 307% increase in month-over-month spend from Beeswax Buyers.

“With this new direct connection to Tubi, it’s easier than ever for our buyers to access Tubi’s premium, brand safe content and to scale advertiser campaigns against desired audiences in an incredibly efficient manner,” said Matt Clark, VP of Partnerships at FreeWheel.