TV/Cable News

On Wednesday at Barclays Center in Brooklyn, N.Y., The E.W. Scripps Co. will host an "Upfront" affair for advertisers at an affair more aligned with this week's IAB NewFronts, perhaps. Ahead of that event, Scripps is flipping the switch on three streaming-focused endeavors that span from sports to news and Originals.

The research firm's annual study "The Evolution of Video Branding" tracks consumer awareness and perceptions of streaming brands. The big highlight is that major streaming platforms are still struggling to differentiate themselves, with viewers unable to clearly articulate what sets one service apart from another.

A few years ago, it was a regional accident attorney specialist with a bevy of radio commercials heard across several Florida markets. Today, it is a national brand with spots galore across broadcast radio and television. In fact, Morgan & Morgan was tops — again — in the latest Media Monitors Spot Ten TV report.

Creative SSP TripleLift has released a new report that suggests the nearly half of Connected TV ads that are "still traditional TV spots" represent a "huge missed opportunity," while urging advertisers to consider what digital and streaming video platforms can do that over-the-air TV cannot.

Now that Nexstar Media Group effectively owns TEGNA, which saw its stock conclude its trading at a $20.03 valuation and is being converted to "NXST" shares, the company founded 30 years ago by Perry Sook is moving forward with its intent to offer two rounds of senior secured notes to bondholders.

Gray Media and the Atlanta Braves have confirmed that the Major League Baseball Club's 2026 home opener against the Kansas City Royals on March 27 will appear on both "BravesVision" and on Gray-owned television stations.

She joined FOX Television Stations in 1999 and until now has served as Local Sales Manager for the FOX-owned duopoly in Houston. Now, she's been promoted to VP/Director of Sales for the company's two stations serving the San Francisco-Oakland-San Jose DMA.

She's been an integral leader at Graham Media Group since November 2019. In October, she was appointed Chief Revenue Officer. Now, this local TV leader is adding responsibilities at the station known as "LOCAL 4" held until December 10 by Bob Ellis.

Nexstar Media Group's rule-smashing, industry-reshaping merger plan with TEGNA appears to be on track for a closing date in July. Yet, the specter of legal action designed to throw a speedbump — or a banana in the tailpipe — of the transaction wagon had arisen as a likely possibility. Thank the Attorneys General of eight states for bringing a potential block of the deal to life.

For the past 16 years, he has held nearly every position within the newsroom at a variety of different stations, starting out as a multimedia journalist, photographer, editor, investigative unit member, and helicopter photojournalist, and later serving as anchor and reporter. Meet the new VP of News for KOVR-TV and KMAX-TV.

A pair of distribution agreements are now in place that will "significantly expand" access for Chicago Cubs Major League Baseball club fans as the 2026 season begins in just eight days. It involves the joint venture between the team and Sinclair Inc.

On March 12, RBR+TVBR reported that Scripps and digital financial services company Ally are teaming to present the first nationally televised Professional Women’s Hockey League game. Now, the PWHL and Scripps Sports have a deal in hand to bring the league's championship series to broadcast TV in the U.S.

A new leadership structure has been unveiled for Disney Entertainment, one that unites Disney's streaming, film and television business along with its increasingly important games and digital entertainment arm.  The result? The woman leading ABC News and the ABC Owned Television Stations is getting a promotion.

He has served as President/GM of Hearst Television's CBS affiliate in Kentucky's largest market since 2008. In just a few months, he'll be concluding a career that spans four decades — most of them with the privately held broadcasting company that's owned this station since 1998.

The national broadcaster of South Korea has reached an agreement with a key partner in the development and rollout of ATSC 3.0 technology that will see the distribution of its Korean-language programming to roughly 30 million U.S. households through a new channel.