Media Data Engine Gets Locality Integration Via Fresh Nielsen Pact
The deal makes Locality the first broadcast sales organization to implement Nielsen’s MDE offering at scale, enabling demographic audience delivery across all U.S. local markets to within four days of airing. Previously, this process took weeks.
Seven Scripps Networks Offerings Added to Local Now
“Local Now is committed to bringing viewers the very best in free streaming content, and this partnership with Scripps takes that mission to an entirely new level,” said Byron Allen, Founder, Chairman and CEO of Local Now parent Allen Media Group. “These channels reflect the depth and diversity of content our audience craves.”
Local TV Webcasts Get AI Boost From AccuWeather
A new weather presentation system that shows the weather "with greater realism in 3D" has earned itself a 2026 NAB Show spotlight at the booth hosted by AccuWeather. It's another demonstration of how "AR" is shifting newscast weather reports into the AI era.
Ad Growth Through Interactive Sponsorships? There’s a Megaphone For That
"Interactive sponsorships" specialist Megaphone TV has officially brought to market a product the company's "premier" broadcast partners have access to — one that targets stations seeking to increase ad revenue through "high margin" opportunities Megaphone TV can bring to the table.
An AI-Powered Product, Designed To Balance TV ‘Reach and Relevance’
Mass Consumer is a proprietary AI-powered product "that helps brands make mass reach feel personal." In an environment where reach has been completely devalued by CMOs and brand managers in favor of addressable solutions, the Marketing Architects offering could prove of interest to broadcast TV.
A Real-Time On-Air Graphics Engine, Native To macOS, Arrives
A Portugal-based broadcast technology company focused on real-time broadcast graphics and media workflow products is revving up for the 2026 NAB Show in Las Vegas by bringing to market a real-time on-air graphics endering engine running natively on macOS.
Ex-Univision Research Head Joins Nielsen
In June 2025, after 17 years at Univision, Roberto Ruiz exited to focus on what was next. This included a strategic advisory firm focused on the intersection of data, measurement, insights, and revenue growth. After six months on his own, Ruiz is joining the nation's dominant audience measurement and data analytics company.
Roku and Amazon TV: OS Rising As AI Interest Grows
Hub Entertainment Research’s annual “Connected Home” study has been released, and it offers a detailed look at how devices across the home impact how people consume media. To little surprise, perhaps, is that the latest findings indicate strong consumer interest in new AI-powered devices.
A Big Rise To The Spot Top For An Iconic Brand
For decades until the mid-1980s, it was one of the most dominant brands in the world. Then, it lost its groove, and even changed its formula in an infamous marketing blunder. Today, it's in a 40-year battle with Pepsico that's still being waged. For last week, at least, Coca-Cola was a big winner — at Spot Cable.
More Ad Revenue Woes For Corus, With Broadcast TV Dip
The owner of the Global broadcast TV network and a variety of cable television channels including Canadian versions of History, Adult Swim, National Geographic and Disney Channel continued to experience a downturn in core advertising, with the loonies and twonies down sharply from last year.
Parkin Picks A Local Leader For Memphis’ ‘FOX 13’
"FOX 13" in West Tennessee's key DMA is owned by a licensee led by Todd Parkin. This could soon change, as RBR+TVBR reported in late March that multiple stations his group acquired are being transferred back from Rincon Broadcasting Group to Standard Media’s Community News Media LLC. That hasn't stopped Parkin from naming a VP/GM of the Memphis property once owned by Cox Media Group.
Univision Moves Ahead With 2028 Tender Offer
TelevisaUnivision's domestic Univision Communications Inc. subsidiary has moved forward with a Tender Offer that puts to potential debtholders the privately held Hispanic media entity's outstanding 8% senior secured notes due 2028 up to a maximum tender amount.
Nexstar Selects Its Q1 2026 Earnings Reveal Time
Nexstar Media Group, which faces a possible preliminary injunction from a Sacramento federal district judge that will prevent it from integrating TEGNA Inc. assets into its mix of owned-and-operated TV stations, has decided when it will report its Q1 2026 results — and maybe deflect analyst questions about TEGNA.
CBS Atlanta Debuts A 5PM Local Newscast
With the decision to make WUPA-69 in Atlanta an O&O CBS Network home, shifting the network from Gray Media-owned WANF-46 last August, Paramount decided to invest in creating a whole new TV news option for the South's largest media market. Now, CBS Atlanta is expanding its local newscast offerings.
DigiCAP Unveils ‘AIOps’ For ATSC 3.0
A press conference has been scheduled for the afternoon of April 19 at the NAB Show in Las Vegas that will serve as the official unveiling of a new artificial intelligence-driven offering from DigiCAP that is designed to assist ATSC 3.0 — the new broadcast TV standard powering NEXTGEN TV.














