The new Media Monitors Spot TV report is out, and while a pharmaceutical brand is the top user by play count, a retailer’s surge from No. 13 last week is worth noting as the cold-weather season is coming next week to much of the Midwest and Northeast.
Target is the retailer, and a new effort puts it at No. 2 behind Dupixent, an avid user of broadcast TV across 2022.
The jumps for both brands mean Domino’s is now No. 3, although when including Spot Cable it remains the No. 1 brand across both media.
Liberty Mutual Insurance isn’t that far behind, as is Progressive, by that measure, as GEICO is now No. 10.
That’s a good sign, demonstrating that auto insurers are again spending on big-money campaigns across broadcast and cable television.
