A Pact To Enhance Advanced Media Audience Targeting, Delivery
An independent platform for advanced TV advertising has struck a partnership with a consumer purchase data platform, a move the companies believe is of benefit to advertisers considering campaigns with "converged TV solutions" in mind.
The InFOCUS Podcast: Josh Miller, 3Play Media
What does 2023 look like with respect to live video captioning opportunities for broadcasters in the on-air and digital space? What’s in store for 2023 NAB Show attendees and in the near future, with respect to new products? Those are some of the questions posed to 3Play Media co-CEO Josh Miller in this InFOCUS Podcast, presented by dot.FM, by RBR+TVBR Editor-in-Chief Adam R Jacobson. LISTEN HERE
WIS Gets A New GM, And Gray Selects His Alabama Successor
The General Manager for the CBS and NBC affiliates serving Dothan, Ala., has just been promoted to a similar role for the Gray Television-owned NBC affiliate serving Columbia, S.C. Who's succeeding Robby Thomas in the Wiregrass region of Alabama?
A Univision Marketing Veteran Rises
She's been associated with the Univision brand for 13 1/2 years, joining what is today TelevisaUnivision in October 2009 to launch campaigns for clients including Procter & Gamble Co., Target and Macy's. Now, this marketing pro is rising to EVP for Consumer and Corporate Marketing of U.S. Networks.
Who’s Cutting Broadcast TV Advertising?
It's a question posed by Borrell Associates and partner RevContent, and here's what they've found: Older businesses and businesses with bigger ad budgets are pulling back. But, could this mean new opportunities for over-the-air television station owners?
Three Condé Nast ‘FAST’ Offerings Added To Local Now
Allen Media Group’s free-streaming service for local news and entertainment has launched a trio of new Free Ad-Supported TV (FAST) channels in partnership with Condé Nast Entertainment.
MLB Network Can’t Reach Carriage Deal With YouTubeTV
As 2022 came to a close, RBR+TVBR reported that YouTubeTV had snagged the NFL "Sunday Ticket" package, born in 1994 and exclusively offered since then by direct broadcast satellite provider DirecTV, in an exclusive deal. Now, YouTubeTV is in the news for another reason — it couldn't reach a carriage deal with MLB Network it found worthy of signing.
SMI: Linear TV Ad Dollars In Retreat After ’21 Jump
While marketers in the SMI Pool spent 2% more in 2021 on Linear TV ads than 2020, in 2022 they contracted their spending by 5% compared to last year. That's according to newly released data from Standard Media Index.
A NBCU Advanced Advertising Evolution Sees Converged Teams
"For years, Comcast NBCUniversal has been on a journey to build a platform for our partners, with our partners—investing in data, distribution, ad tech, commercial innovations, and measurement." That's how NBCUniversal's Linda Yaccarino opened a blog post that outlines how in 2023 it will evolve its structure to more fully align how its customers are using its "One Platform" offering.
The Roku Channel Wins A FAST Deal with Warner Bros. Discovery
Coming this Spring to The Roku Channel: Series including “Westworld,” “The Bachelor,” “Cake Boss,” “Say Yes to the Dress,” and “F-Boy Island.” And, it is all thanks to a new deal that brings Warner Bros.-branded FAST offerings to The Roku Channel.
Byron Allen To Launch Another Syndicated Court Series
When it comes to syndicated TV fare, the courtroom-setting series has hardly waned in popularity. This explains why Allen Media Group is currently in production with six series, the first debuting in fall 2010. A seventh courtroom series, the 71st for AMG, is being shopped as an hourlong offering ready for distribution in fall 2023.
Gray Affirms Its Q4, Full-Year Results Reveal Date
The owner of broadcast television stations in 113 television markets, reaching approximately 36% of U.S. television households, has announced when it will release its fourth quarter and full-year 2022 earnings. The announcement comes as the company's stock is in rebound mode from a scary Halloween dip in value.
Estrella Strengthens a LPTV Affiliation In Arizona
Roberto Lemmen Meyer, known as a Mexican businessman, invested in a low-powered TV station serving Arizona's second-largest market in 2012. It's served as an Azteca América affiliate, and upon its April 1989 sign-on was a Telemundo affiliate for three years. Now, this station's continued broadcasts en español will see the arrival of such programs as Tengo Talento, Mucho Talento and Rica Famosa Latina on its principal broadcast signal.
Nexstar Shares Top $200 On Word Of Dividend Hike
The largest licensee of U.S. broadcast TV stations, which also owns the NewsNation network — now the home of a noted Fox Business Washington, D.C. reporter — and WGN-AM in Chicago, saw its shares soar above the $200 mark in Friday morning trading on the Nasdaq GlobalSelect market. Nexstar stock could go a little higher in the coming days, given a decision by the company's Board of Directors to double its quarterly dividend.
With Comcast’s Q4 Report, A Key Analyst Ponders Peacock
"If only we didn't have to talk about Peacock ..." That's a statement made by MoffettNathanson in its Q4 2022 investor report that dissects Comcast Corp.'s financial results. The investment house's No. 1 concern for the OTT platform housed within NBCUniversal is simple. It asks, "Can Comcast continue to grow Peacock without the current level of spending/losses?"