NEW YORK — With a Writers Guild of America strike already impacting late-night television programs and Upfront Week just 13 days away, NBCUniversal put a shrug to the ongoing labor dispute between the labor union and the Alliance of Motion Picture and Television Producers by putting its focus on “new ad innovations” and “scaled premium content” available on its OTT platform, Peacock, at a 2023 IAB NewFront presentation held on Tuesday.
The goal for NBCU: to position Peacock as “the most complete streamer” for audiences and advertisers.
