A QSR Conquest For Spot Cable
Spot Cable has long been a preferred outlet for quick-service restaurants when it comes to their advertising. For the week ending September 24, QSRs occupy the top three slots by play count on the latest report from Media Monitors. How does this compare to Spot TV?
Must Carry/Retransmission Consent Election Deadline Nears
Should your broadcast television station be available to MVPD services as a "must carry" option, or is your company confident that retransmission consent is the way to go for that local over-the-air channel? The deadline is rapidly approaching to make the choice with the FCC.
A Tool Arrives For Procuring Live Sports Broadcasts On-Demand
Vivaro Media, a Monterrey, Mexico-based global media distribution product brand, has launched an on-demand procurement platform designed to simplify and accelerate how content providers and broadcasters connect and deliver live video content.
Allen Media Group, NBCU Expand Their FAST Pact
Allen Media Group's digital platform, Local Now, is adding 11 NBC local news free ad-supported television (FAST) channels, 6 regional and national Telemundo FAST channels and two NBC entertainment FAST channels as part of an expanded partnership with NBCUniversal.
Political, Automotive and Legal Ad Spending Fueling OTA TV
BIA Advisory Services founder and CEO Tom Buono provided a fresh snapshot of local broadcast TV industry advertising revenue estimates for 2024 on Thursday in an address to TVB Forward virtual conference attendees. Buono is forecasting an 11% increase in revenue from 2023.
A Partnership Forged To Benefit Local Connected TV Advertisers
A cybersecurity company dedicated to protecting businesses by disrupting bot attacks and preventing digital fraud has entered into a strategic partnership with local video marketplace advertising provider Locality.
Years After SWFL Sale, MVG Spins Two Remaining LPTVs
Media Vista Group is winding down its broadcast operations by parting ways with the low-power TV stations bringing Univision programming to two markets. The buyer? Once again, the deal involves Vince Bodiford and Manoj Bhargava, the individuals fueling the growth of NewsNet as an owned-and-operated TV broadcasting operation.
Political Ad Intelligence Firm Extends TelevisaUnivision Deal
The partnership enables TelevisaUnivision to license political spending and competitive tracking tools from AdImpact, and has been lengthened by two additional years. This marks AdImpact’s eighth year as a partner with TelevisaUnivision.
Estrella Media Sells Two Non-Essential TV Assets
The multimedia company that has become one of the biggest competitors to both NBCUniversal's Telemundo and to TelevisaUnivision has opted to part ways with two low-power television stations in a pair of Southwestern U.S. markets. Who's the buyer? Vince Bodiford and Manoj Bhargava are at it again, keeping Greg Guy of Patrick Communications busy.
KCAL Gives Royal Treatment To NHL Team
It is a sort of homecoming for the National Hockey League team, which aired its games on the CBS News & Stations-owned free-to-air TV station during the 1998-99 season and from 1967-1985 aired their games on what was then-called KHJ-TV.
A Big Week For Burgers and Pizza At Spot Cable
For those who have been watching the Media Monitors Spot Ten Cable reports for quite some time, they'll tell you that Quick-Service Restaurants are among the leading categories when it comes to spot play count. This week, a pizza maker and a royal maker of flame-broiled beef patties are tops.
Local TV Strength Affirmed Amid Network Newscast Ad Declines
Pew Research Center has published new fact sheets on trends in network, cable, and local TV news between 2020 and 2022. Findings include that advertiser expenditures for the news programs of ABC, CBS and NBC have declined substantially since 2020; while local TV news audiences remained relatively stable from 2021.
A Hearst Station Provides ‘Prognósticos’ To A Telemundo Affiliate
Ensuring Spanish-speakers in one of the nation's biggest emerging Hispanic markets have access to weather information en español will see a new alliance between the SagamoreHill Broadcasting-owned Telemundo affiliate for Kansas City and the owner of the market's home for the ABC television network.
Sacramento’s ‘FOX40’ Welcomes A New Leader
She most recently served as VP/GM of FOX affiliate KOKI-23 and MyNetwork TV sibling KMYT-41 in Tulsa, stations formerly owned by Cox Media Group and sold in August 2022 to Imagicomm Communications. Now, she is joining Nexstar Media Group, and will now serve as VP/GM of its Sacramento broadcasting and digital operations.
Addressable TV: More Integral To An Upfront Ad Plan
A new research study finds that 47% of advertisers polled believe addressable TV played a role in their 2023-2024 upfront negotiations. Further, more than 80% of those advertisers said that it was an important aspect of the negotiations, with nearly half rating it as “extremely important” to their planning.














