BOCA RATON, FLA. — From April 2007 to February 2008, she served as VP/GM of WPEC-12 in West Palm Beach. Now, after leading Sinclair Inc.‘s television stations in Oklahoma City, this longtime local TV leader is returning to Florida.
Taking the role of Vice President/General Manager for the CBS affiliate serving the Treasure Coast and the Palm Beaches, as well as two sister properties, is Diana Wilkin.
In addition to WPEC, she will oversee WTVX-34, the market’s home for The CW; and WTCN “My15,” the MyNetwork TV affiliate for the market.
Wilkin was previously the VP/GM of Sinclair’s television stations in Oklahoma’s largest market, KOKH-25, a FOX affiliate; and nonaffiliated KOCB-34.
Rob Weisbord, Sinclair’s Chief Operating Officer and President of Local Media, called Wilkin “a highly experienced media executive and has been a tremendous asset for the company leading our stations in Oklahoma City. We are pleased to welcome Diana back to West Palm Beach and WPEC, where she successfully ran the television station earlier in her career.”
Wilkin took over KOKH & KOCB in July 2022, after a 10-year tenure as Managing Partner of Atlanta-based Twelve 24 Media. In this role, she was actively engaged in SPROCKIT, the NAB Show entrepreneurial showcase.
From February 2008 through January 2014, Wilkin served as CBS Network’s President of Affiliate Relations, a role she took following her first stint at WPEC-12.
Before that, Wilkin worked for iHeartMedia predecessor Clear Channel Communications as VP/GM of its Fresno and Jacksonville, Fla., properties.
“I’m thrilled to be returning to WPEC,” Wilkin said. “We have an amazing footprint in South Florida and it’s an incredible opportunity to oversee the stations’ growth, innovation, and community engagement within the market.”
A longtime member of the National Association of Broadcasters, Wilkin currently serves on several public and non-profit boards, including the Broadcasters Foundation of America and Chicken Soup for the Soul Entertainment.
