Media Info Bureau

At 1pm Pacific on April 18, Netflix will release its first quarter 2023 financial results.  SVB Moffett Nathanson Senior Analyst Michael Nathanson will be looking intently at the fiscal health report, as he believes Netflix is in the midst of "two significant changes to their revenue model at a time of dramatic change to the streaming landscape."

"The Right-Hand Rule of 3" is a simple technique for the Needs Analysis step of the sales process, says expert sales trainer Barrett Riddleberger. "The goal is to maximize the mutual value for yourself and your prospect," he says. "Therefore, when you get a buying signal from your prospect, here’s what you do."

While many marketers and ad buyers are prepping for a predicted slowdown, household finances, even with savings drawdown and increased credit card use, are good. And, while the labor market is tight, demand is strong, the VP and Regional Executive of the Federal Reserve Bank of Atlanta says.

How has Main Street changed since 2019 and how will it change local advertising? Corey Elliott, Borrell Associates' Executive Vice President for Local Market Intelligence, took a stab at that question in a highly engaging Borrell Miami 2023 conference presentation on Tuesday.

At a women’s mentoring conference, veteran PR professional Rosemary Ravinal was paired with a young high-performing sales executive who voiced a litany of doubts about her abilities and accomplishments. She wasn’t alone. But, overcoming feelings of inadequacy can be accomplished, Ravinal shares in this column.

Leading economic indicators suggest an economic downturn is coming. But, what does that mean for media companies reliant on SMB ad dollars? Gordon Borrell points to radio's revenue trends as a sign the digital evolution is upon us — and it is only bound to get bigger in the coming months.

The average human attention span is 8.25 seconds. That’s 4.25 seconds less than in 2000, veteran Public Relations executive and "Zoom expert" Rosemary Ravinal notes. As she sees it, this is a product of digital information overload and social media, decreasing attention calls for clear, concise, and compelling communication. What's a public speaker to do?

A Florida licensee of AM radio stations has teamed up with a broadcast engineer to launch an initiative they say can "force" the big EV manufacturers to stop causing interference to the AM band.

TV is the most important influencer at all stages of the purchase funnel. That's one of the top findings in the just-released "2023 Purchase Funnel Study" from TVB, which sought to identify the importance of media platforms in influencing consumers during the purchase decision process.

Who uses TikTok? Look no further than your local high school or nearest university. But what about Facebook? These are your "Friends" fans who grew up with it on NBC or via Nick At Nite. That's according to new research from NuVoodoo Media Services.

Introducing the latest potential threat to the radio industry's air personality: An entirely computer-generated simulation, now ready to entertain on a platform young people may gravitate to more than FM — Spotify. Should Radio laugh, or be genuinely concerned? This RBR+TVBR Observation says there's one key takeaway all in Radio should consider.

Public speaking can be a daunting task for anyone, but it can be especially challenging for people who stutter, like President Joe Biden. The challenges faced by people who stutter (PWS) and former stutterers, including "Zoom expert" and veteran public relations executive Rosemary Ravinal, offer valuable lessons in communication, she writes.

Data for the annual report, which compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management, shows progress in the ranks of female General Managers and Sales Managers. But, the MIWs say, the greatest challenge for women lies in Program Director/Brand Manager positions.

Samba TV has released The State of Viewership report that dives into the data it collected between July and December of last year. "The competition for attention is intensifying as more consumers shift viewership not just from linear TV to streaming, but between streaming services at will." What does this mean for broadcast television?

Audacy Corp. has teamed with Veritonic in conducting a study designed to how to make commercials "most effective," whether they be on broadcast or on-demand channels. What was the study's biggest finding? There are four key features maximize intent to purchase, recall, and brand favorability.