Media Info Bureau

You have won an award and will be honored at a gathering of industry and community leaders. Congratulations! How do you craft and deliver a heartfelt award-acceptance speech that people will remember? As veteran Public Relations executive Rosemary Ravinal shares in this Media Information Bureau column, for most occasions it should be intentional, humble, emotional, gracious, and truly short.

At 6:08am on Tuesday, August 2, 1983, WHTZ signed on the air. Today, "Z100" remains a force in the New York metropolitan area, and is perhaps one of the most important of the 800-odd radio stations owned by iHeartMedia. Editor-in-Chief Adam R Jacobson pays tribute to Z100 on its Big 4-0, as he believes its rise, near death, and continued success provides valuable learning lessons for Radio in 2023.

Pew Research Center just published a new fact sheet about the trends in Hispanic- and Black-oriented news outlets. The analysis, part of the Center’s bi-annual state of the news media project, finds that largely, newspapers and television aimed at both of these groups have recently had audience declines. What, if anything, does it say about Radio?

With Wimbledon now concluded, Kantar U.K. Commercial Director for Sport Andrew Brember couldn't help but notice the change in sports viewers’ behaviors and how events that were once broadcast on linear channels only are becoming available on all platforms and all screens, making cross-media audience measurement crucial to stay on top of the game. But, is the U.S. an anomaly?

At a recent workshop, some audience members asked public speaking expert and veteran PR professional Rosemary Ravinal how they could appear taller than they are, particularly when they pose for photos next to people who tower over them. That got Ravinal thinking about ways that attitude, mindset, energy, and vocal dynamics combined with some wardrobe styling hacks can help someone “grow” taller.

Tom Cheli, the nine-year CEO of ad sales automation and workflow company Frequence, got thinking about how its local ad partners have benefited from an omnichannel approach during this period — something that could benefit broadcast radio and TV. He joins RBR+TVBR Editor-in-Chief Adam Jacobson on the latest InFOCUS Podcast, presented by dot.FM, to share his thoughts. LISTEN HERE

In this exclusive column, Bitcentral COO Sam Peterson examines the opportunities available to broadcasters by leveraging their archive content in the cloud while providing helpful tips on how best to approach the task of converting mountains of tape to video files.

"Expert communicators know the importance of a large vocabulary in any language," says veteran public relations professional and presentation expert Rosemary Ravinal. "Message clarity often relies on having a deep well of words to draw from to express the right ideas to the right audience." This column could maximize your mental dictionary.

Every workplace has a culture—but the strongest ones are created through intentional, consistent practices encouraged at every level of an organization. In this column written exclusively for RBR+TVBR by the Director of LRN's Ethics & Compliance advisory practice, the key take away for media companies is to take a values-based approach to crafting an ethical workplace culture.

For companies that depend on growth of connected TV and cross-screen advertising, there's nothing better than a study that shows viewers are streaming more free, ad-supported TV through options such as "FAST" channels more than ever before. But, are consumers certain of what they want to watch when they turn the TV on? No.

In the late 2000s, it was a digital advertising pioneer. Now, MediaMath is in the midst of its dissolution, following a Chapter 11 filing made Friday in a Delaware federal bankruptcy court.

As Comcast-owned FreeWheel sees it, its newly released State of TV Advertising Viewership Report is part of a larger industry initiative unveiled at the recently concluded Cannes Lions festival in France. The goal: to improve the viewer experience.

Two in three advertisers using Connected TV and OTT intend to increase their spending, with an average rise of 23%. That's a key finding from the just-released 2023 CTV/OTT Advertiser Survey courtesy of two businesses that rely on this growth to fuel their operations.

A new study, “Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust,” reveals Gen Z’s openness to non-binary and fluid identities and the influence of media on perspectives.

The 2023 edition of Nielsen's Audio Today report has been released, and the dominant audience measurement company for AM and FM radio says the study dives deep into how Americans use not only broadcast radio, but also podcasts, streaming and satellite radio.