Media Info Bureau

Just like non-Latinos, U.S. Hispanics are "undeniably drawn to streaming" as Spanish- dominant Hispanics continue to embrace broadcast television. That's the key takeaway from a new research report from Nielsen that puts a focus on how Latinos consume audio and video content.

You delivered a speech but felt flat. You internalize your disappointment and talk yourself into believing you failed without proof. That’s the post-presentation blues. Pro and novice speakers experience it. How do you move past it? This column from public speaking expert and "Zoom" coach Rosemary Ravinal could help.

Six in 10 Hispanic consumers in the United States who participated in a Horowitz Research study believe that if they see a company spend a substantial portion of their advertising dollars on media superserving them, it will positively impact their decision to purchase goods or services from the company.

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.

Earlier in the week, Michael Nathanson, Mike Morton and Robert Fishman hosted the sixth annual MoffettNathanson Advertising Day, which featured a collection of industry leaders. What are some of the key learnings from the event? For one, "the secular pressure facing Linear TV advertising" has been a subject of increasing concern for the Wall Street media finance-focused investment house.

On September 14 at the Radio Masters Sales Summit in Cincinnati, longtime radio sales and marketing trainer Jeffrey Hedquist will offer tips on how to create commercials for your client that are more effective and easier to produce. Ahead of the two-day event, which features an array of speakers focused strictly on sales, sales marketing, and sales management, we revisit Hedquist's thoughts on how to make an audio commercial bring greater ROI for the advertiser.

Current population survey table packages are now available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations, thanks to a release of new information by the U.S. Census Bureau from its 2022 Current Population Survey Annual Social and Economic Supplement.

Zoning out while giving a talk is not uncommon. In this column, public relations and public speaking expert Rosemary Ravinal offers some reasons why heightened self-awareness can be the hidden key to exceptional public speaking.

In her workshops and private coaching, Rosemary Ravinal encourages her clients to invite questions to engage their audiences and demonstrate confidence in their topic. But there are times you may want to do the opposite — to dodge and redirect while keeping your cool. In this column, Ravinal offers several techniques to add to your speaker’s toolbox to avoid an array of unwanted questions.

What gets in the way of excellence when you speak? As veteran public relations executive Rosemary Ravinal sees it, the barriers can be real or imagined, much like the mythological dragons that must be defeated or outwitted to achieve great power or gain good fortune.

You have won an award and will be honored at a gathering of industry and community leaders. Congratulations! How do you craft and deliver a heartfelt award-acceptance speech that people will remember? As veteran Public Relations executive Rosemary Ravinal shares in this Media Information Bureau column, for most occasions it should be intentional, humble, emotional, gracious, and truly short.

At 6:08am on Tuesday, August 2, 1983, WHTZ signed on the air. Today, "Z100" remains a force in the New York metropolitan area, and is perhaps one of the most important of the 800-odd radio stations owned by iHeartMedia. Editor-in-Chief Adam R Jacobson pays tribute to Z100 on its Big 4-0, as he believes its rise, near death, and continued success provides valuable learning lessons for Radio in 2023.

Pew Research Center just published a new fact sheet about the trends in Hispanic- and Black-oriented news outlets. The analysis, part of the Center’s bi-annual state of the news media project, finds that largely, newspapers and television aimed at both of these groups have recently had audience declines. What, if anything, does it say about Radio?

With Wimbledon now concluded, Kantar U.K. Commercial Director for Sport Andrew Brember couldn't help but notice the change in sports viewers’ behaviors and how events that were once broadcast on linear channels only are becoming available on all platforms and all screens, making cross-media audience measurement crucial to stay on top of the game. But, is the U.S. an anomaly?

At a recent workshop, some audience members asked public speaking expert and veteran PR professional Rosemary Ravinal how they could appear taller than they are, particularly when they pose for photos next to people who tower over them. That got Ravinal thinking about ways that attitude, mindset, energy, and vocal dynamics combined with some wardrobe styling hacks can help someone “grow” taller.