Surprising Trends For Hispanic Americans
The U.S. Hispanic Chamber of Commerce and Chemistry Cultura have released a jointly-commissioned research study of 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference.
Use Brevity to Grab and Keep Attention
Veteran PR executive and public speaking expert Rosemary Ravinal notes that three of her clients "are challenged by verbosity" in this column. Each has a different reason. What's her solution? "Brevity is the art of getting to the point. It’s in demand. And even those who do a lot of talking for a living can learn."
The New Hispanic Consumer: Afro-Latinos
Although Derrick Raphael Pacheco, of the Department of Educational Leadership and Policy Studies at Florida State University, can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic identity is one of the many “new” Latinos in the market.
To Stop Interruptions: Talk Less, Listen More
If you are on the receiving end of the interruption, the unwarranted cut-in may feel like a display of disrespect or simply bad manners. Here's what you can do in response, courtesy of "Zoom expert" and veteran PR professional Rosemary Ravinal.
The InFOCUS Interview: Stas Tushinskiy
In April 2021, it raised $6.1 million in Series A funding. Today, one can easily count Instreamatic as one of the innovators of AI-delivered audio content. And, it is all done in the cloud, as CEO and co-founder Stas Tushinskiy demonstrated in an in-person interview with RBR+TVBR's Editor-in-Chief.
Strong Global Ad Growth Ahead In 2024
Global advertising growth is forecast for 3.3% growth in 2023, with inflation driving the increase. But, what does 2024 bring, especially as broadcast media in the U.S. anticipates another big political-dollar windfall? Dentsu provided its analysis on Wednesday, and the data is positive for not only 2024, but for 2025, on a global level.
Global Consumer Media Content, Tech Spend Grows 6.3%
Global consumer spending on overall media content and technology grew at a decelerated 6.3% in 2022 to $2.186 trillion, following an increase of 6.9% in 2021, the strongest growth in consumer media spending in a decade. That's according to recently released research by PQ Media.
How to Speak Well When You’re Having a Bad day
Over the years, veteran public relations executive and public speaking expert Rosemary Ravinal has had several moments when she felt like the glass was three-quarters empty before doing a presentation or appearing on a talk show. How can one overcome such anxiety? In this column, Ravinal offers several ways she learned to manage these feelings and rise to the occasion.
For Radio To Win, ‘Growth Beyond Advertising’ Is Needed
Esteemed media industry financial analyst Brian Wieser, who recently launched his own Madison & Wall advisory shop, decided to take a look at the Radio — "or more accurately 'audio'," he notes – advertising sector. What he found wasn't so bright. But there is sunshine ahead, he suggests. This requires revenue generation beyond spots.
MoffettNathanson Shares The ‘Best Ideas in Media and Communications’
SVB MoffettNathanson last week held its inaugural Technology, Media, and Telecom Conference in New York. As part of that event, Robert Fishman pitched Paramount Global. Here's what he had to share.
Six Speech Habits That Can Harm Women
Veteran PR executive and public speaking coach Rosemary Ravinal believes there are some common communication habits that may be harmful to the credibility and perceived authority of women. In this column, she offers some solutions.
Asian American Content: What It Means For Representation
The variety and accessibility of Asian-led content has exploded in response to consumers’ growing interest. But, how has the Asian American consumer reacted to this growth? Newly released Horowitz Associates data show they're eager to embrace whatever new offering arrives in the U.S.
The Art Of Emceeing, Simplified
How do you select an emcee? And if you are tapped to be an emcee, how do you make the most of the opportunity and bring value to the event? This column from veteran PR professional Rosemary Ravinal is designed to alleviate any fears you may have before appearing behind the mic.
Pay TV’s ‘$100B Funding Source’ For A No-Ad Streaming World
A common refrain media analyst Brian Wieser comes across with respect to the growth prospects for ad-free streaming services is that consumers only have limited budgets. Thus, if they adopt these services they will necessarily prioritize ad-supported streaming instead. Wieser has a counterpoint to that assumed conclusion.
Moms Love TikTok, New Study Finds
Moms in the U.S. are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more. Those are some of the key findings from the just-released Moms and Media 2023 report from Edison Research.










