Media Info Bureau

Every workplace has a culture—but the strongest ones are created through intentional, consistent practices encouraged at every level of an organization. In this column written exclusively for RBR+TVBR by the Director of LRN's Ethics & Compliance advisory practice, the key take away for media companies is to take a values-based approach to crafting an ethical workplace culture.

For companies that depend on growth of connected TV and cross-screen advertising, there's nothing better than a study that shows viewers are streaming more free, ad-supported TV through options such as "FAST" channels more than ever before. But, are consumers certain of what they want to watch when they turn the TV on? No.

In the late 2000s, it was a digital advertising pioneer. Now, MediaMath is in the midst of its dissolution, following a Chapter 11 filing made Friday in a Delaware federal bankruptcy court.

As Comcast-owned FreeWheel sees it, its newly released State of TV Advertising Viewership Report is part of a larger industry initiative unveiled at the recently concluded Cannes Lions festival in France. The goal: to improve the viewer experience.

Two in three advertisers using Connected TV and OTT intend to increase their spending, with an average rise of 23%. That's a key finding from the just-released 2023 CTV/OTT Advertiser Survey courtesy of two businesses that rely on this growth to fuel their operations.

A new study, “Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust,” reveals Gen Z’s openness to non-binary and fluid identities and the influence of media on perspectives.

The 2023 edition of Nielsen's Audio Today report has been released, and the dominant audience measurement company for AM and FM radio says the study dives deep into how Americans use not only broadcast radio, but also podcasts, streaming and satellite radio.

The U.S. Hispanic Chamber of Commerce and Chemistry Cultura have released a jointly-commissioned research study of 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference.

Veteran PR executive and public speaking expert Rosemary Ravinal notes that three of her clients "are challenged by verbosity" in this column. Each has a different reason. What's her solution? "Brevity is the art of getting to the point. It’s in demand. And even those who do a lot of talking for a living can learn."

Although Derrick Raphael Pacheco, of the Department of Educational Leadership and Policy Studies at Florida State University, can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic identity is one of the many “new” Latinos in the market.

If you are on the receiving end of the interruption, the unwarranted cut-in may feel like a display of disrespect or simply bad manners. Here's what you can do in response, courtesy of "Zoom expert" and veteran PR professional Rosemary Ravinal.

In April 2021, it raised $6.1 million in Series A funding. Today, one can easily count Instreamatic as one of the innovators of AI-delivered audio content. And, it is all done in the cloud, as CEO and co-founder Stas Tushinskiy demonstrated in an in-person interview with RBR+TVBR's Editor-in-Chief.

Global advertising growth is forecast for 3.3% growth in 2023, with inflation driving the increase. But, what does 2024 bring, especially as broadcast media in the U.S. anticipates another big political-dollar windfall? Dentsu provided its analysis on Wednesday, and the data is positive for not only 2024, but for 2025, on a global level.

Global consumer spending on overall media content and technology grew at a decelerated 6.3% in 2022 to $2.186 trillion, following an increase of 6.9% in 2021, the strongest growth in consumer media spending in a decade.  That's according to recently released research by PQ Media.

Over the years, veteran public relations executive and public speaking expert Rosemary Ravinal has had several moments when she felt like the glass was three-quarters empty before doing a presentation or appearing on a talk show. How can one overcome such anxiety? In this column, Ravinal offers several ways she learned to manage these feelings and rise to the occasion.