If there’s one thing those across the television industry will remember about 2022 in the coming years, it is perhaps this undeniable conclusion: it was a year of big change with respect to how people across the U.S. watch television.
“The second half of 2022 brought its fair share of twists and turns,” says Samba TV, which has released The State of Viewership report that dives into the data it collected between July and December of last year. “The competition for attention is intensifying as more consumers shift viewership not just from linear TV to streaming, but between
streaming services at will.”
What does this mean for broadcast television at the dawn of the NEXTGEN TV and RUN3TV era?
