Is there a “secret sauce” to maximizing the use of audio advertising by a client? Audacy Corp. has teamed with Veritonic in conducting a study designed to how to make commercials “most effective,” whether they be on broadcast or on-demand channels.
What was the study’s biggest finding? “Four key features maximize intent to purchase, recall, and brand favorability: sonic branding, music, voice, and message.”
RBR+TVBR RELATED READ: The InFOCUS Podcast: Scott Simonelli
ASM, or “autonomous sensory meridian response,” and how audio is engaging consumers like never before via marketing that cuts through the clutter is the subject of a recent InFOCUS Podcast, presented by dot.FM, featuring Veritonic CEO Scott Simonelli. In his episode, Simonelli chats with RBR+TVBR Editor-in-Chief Adam R Jacobson about how sounds gave Sport Clips an added lift with audio consumers with its latest campaign. LISTEN NOW!
