Adbiz

Here's another win for Comscore. Local cross-media advertising company Viamedia has decided to use the Nielsen competitor as its exclusive source for TV data ad currency in 72 of its 73 markets.

There's not much change on the latest Media Monitors Spot Ten Cable report, with respect to the brands actively using spot cable to reach consumers. This is perhaps a good thing, as continued dollars to spot cable shows brand commitment to a medium when seeking to achieve strong ROI for their marketing efforts.

They say that variety is the spice of life. When it comes to the client roster of a radio station, consider it a very tasty condiment.  Two brands seeing to gain household top-of-mind awareness in a big way are each using radio to spread their message to the masses.

What if you could learn how to improve your local direct sales techniques, and as a result, score bigger sales the rest of the year and beyond? Would that help make your station budget — and increase your bank account as well? What if you could learn all of that and have fun doing it? The Hispanic Radio Conference is pleased to present a special session by a renowned sales guru on Wednesday, March 13.

As VP of Multicultural Marketing and Sales Development for the Video Advertising Bureau, Cynthia Perkins-Roberts became renown as a respected expert on the multicultural marketplace. Perkins-Roberts died Jan. 1. VAB President/CEO Sean Cunningham led the tributes in her honor.

National brands are expected to spend $62.7 billion in 2019 to target local consumers. That's according to a new report by BIA Advisory Services that dives into fresh brand and franchisee advertising and marketing insights.

Thanks to newly boosted cross-platform campaign measurement of ad inventory, Nielsen is now providing media buyers and sellers with what it believes is "comprehensive, independent measurement" across both linear and digital platforms.

Who would have thought spots would have a positive impact on a brand designed to get rid of them -- at least, on one's teeth.

With GEICO and The Home Depot leading the way for brands using spot radio in the first days of 2019, it is refreshing to see increased activity from a brand that's been new to radio -- or, perhaps, one that has bumped up its ad spending in recent weeks. That's what Indeed has done.

In 2018, Kelly Orchard proposed a diagnosis about radio people suffering from “adjustment disorder,” a treatable condition that in most cases is a short-term concern. Now, Orchard writes that in order to grow successfully, one must introduce methods in company culture and properly adjust or adopt them to engage and encourage teams.

All signs point to a terrible year for new car and truck sales in the U.S. Nevertheless, dealer associations gave it their all with respect to advertising activity on a spot level at TV stations tracked by Media Monitors. Which brand topped them all?

The cold and flu season may be upon us, at least in the chilliest and windiest parts of the U.S.  For one big get-better health remedy, the use of spot radio lit up the latest Media Monitors Spot Ten Radio report.

"System issues" are to blame for incorrect deliverables tied to TEGNA's OTT advertising service, Premion. As such, TEGNA is moving forward with full refunds for affected 2018 campaigns -- a possible warning sign that digital advertising isn't as smooth as booking an ad on broadcast TV.

The end of what will likely be a lackluster year for automotive dealers will, hopefully, end on a bright note. That's, at least, what two car and truck brands may be hoping for, thanks to their surge in pre-Christmas advertisements through the use of spot television, Media Monitors reports.

As 2018 comes to a close, some familiar names were among the top advertisers using spot radio to reach consumers in the week leading up to Christmas. GEICO was the dominant brand. But, who else loves radio?