Adbiz

Now a reconstituted organ thanks to Apollo Global Management's ownership stake, Cox Media Group (CMG) isn't the same business as it was previously. As such, the company thought a new logo may be a good way to usher in its new era.  But, who could CMG commission to design the art defining its new corporate identity? That task was left to its employees.

With television and digital media consumption up — including live, linear TV — one in four consumers surveyed by Horowitz say they are watching more ads overall than before the pandemic. It's good intelligence for broadcast TV companies struggling to bring advertisers in despite a surge in viewing over the last six weeks.

Many of the positions at a radio station have now proven to be able to work successfully on a remote basis—definitely those in sales, if the right tools, processes, and procedures are in place. How realistic is it that more people will work from home once the pandemic concludes? Laurie Kahn of Media Staffing Network shares her thoughts in this Media Information Bureau article.

With the help of federal funding, the U.S. Census Bureau has run advertisements on broadcast media for the 2020 Census; these efforts have put the Bureau at or near the top of recent Media Monitors Spot Ten reports. Guess what? The Census effort was the top brand campaign at Spot Television for the week.

The novel coronavirus heavily impacting the Big Apple has just put the kibbosh on an in-person option for the TVB's annual fall gathering of television industry cognoscenti. The Forward conference staged by the television industry's sales advocacy group is being replaced by a fully digital "Alt"-ernative.

In recent days, it has been widely reported that African American communities are among the hardest hit by the novel coronavirus pandemic. With the help of NABOB, AARP moved forward with an educational ad campaign with tips on how to stay safe. The effort put a big focus on broadcast radio advertising.

A 25-year old company serving the radio broadcasting industry with audience development strategies has developed a COVID-19 fueled initiative designed to help them gain an advantage when local advertisers return to the airwaves as states begin to ease quarantine and stay-at-home measures.

In this column, GroupM Global President of Business Intelligence Brian Wieser reviews changes relevant to marketers that will occur as the coronavirus crisis evolves. His team specifically considers new ways consumers will spend time, how they will change media consumption and how B2B marketing will evolve.

There's not much change in the latest Media Monitors Spot Ten Radio report, and that's a good thing. It shows that the top brands that use radio are continuing to do so, even as the novel coronavirus pandemic has greatly decreased advertising dollars across broadcast media.

With the COVID-19 pandemic continuing to impact retailers and many of the brands that regularly use spot television reevaluating their ad campaigns, the U.S. Census Bureau and a NAB-backed public service advertising effort have taken center stage in the latest Media Monitors Spot Ten TV report. That said, one big paid advertising campaign remains big.

While the COVID-19 pandemic greatly reshapes the Media Monitors Spot Ten TV report, the story at Spot Cable is markedly different. In fact, it is auto insurance specialist who dominate the latest report, taking the top three spots in a highly significant way.

Has your radio station been bit by the podcasting bug, but hasn't mastered the monetization possibilities that come with the ever-popular audio media? An April 23 Veritone webinar set for 1pm Eastern could be of high value to you and your company.

Do you have a radio or TV station with that one sales leader who is struggling with sales? Are they also tasked with managing sales reps through the COVID-19 pandemic? This column from expert sales trainer Barrett Riddleberger may yield some fresh insight and intelligence on how to spark a team that could simply be scared.

During these tough times, we’re aware you probably have a large percentage (if not all) of your team working remotely. Veritone SaaS solutions may be a good way to help a radio station's operations save time, keep costs in check and drive connected workflows. Click here to learn more about a free webinar designed to empower radio's sales executives across the U.S.

It's no secret that broadcast television has suffered from a wave of pullbacks and cancellations with respect to paid advertising due to the ongoing COVID-19 pandemic. As such, the top spot TV campaign for the week ending April 12 according to Media Monitors is courtesy of the Federal government. The other is thanks to the NAB.