Adbiz

In a sign that election season is underway and using broadcast radio, political advertising from both sides of the aisle roared across June and July, new data from iHeartMedia-owned Media Monitors show.

From its 17 broadcast TV stations to its lifestyle brands with a print heritage, Meredith Corp. has excelled in delivering brand messages to nearly every female consumer in the U.S. Now, it's giving that reach a boost through a new suite of advertising tools that the company says leverage its first-party data and predictive insights abilities.

Are you one of those people that just can't enough of the music featured in The Home Depot's commercials? You'll be pleased to know that there were many more opportunities to hear that cult fave track at broadcast radio stations during the week ending August 9.

Children across New York have been cleared to go back to school. In other states, online schooling may be in the works. Regardless, two large department stores have taken to spot TV initiatives to help attract customers -- either to their websites or make an in-store purchase.

Changing how you think can be difficult. It's easier when you have examples of successful people to draw from. Check out these attributes of super achievers in this fresh Media Information Bureau column from expert sales training coach Barrett Riddleberger.

The wireless brands actively seeking consumer growth haven't been so active with spot radio, of late. Now, one prepaid brand has activated a spot radio campaign that ranks in the latest Spot Ten Radio report from Media Monitors.

As July came to a close, only one auto dealer association opted to use national TV to reach consumers, new data from Media Monitors show. It's a sign that the U.S. car and truck vendors remain in a fragile selling environment.

No movement? That's good news for cable TV networks seeking ad stability and commitment from advertisers using Spot Cable to reach consumers. The latest Spot Ten Cable report from Media Monitors shows more of the same -- and, perhaps, it is a good lesson for Radio.

Sen. Josh Hawley, a Republican from Missouri, may have a relatively low profile on a national level. That just changed, as Hawley on Tuesday announced he will introduce a bill designed to remove "Section 230" immunity from what he calls "Big Tech companies that display manipulative, behavioral ads or provide data to be used for them." Is it good news for radio and TV?

There's one brand that sticks out when it comes to its estimated ad spend on podcasts. According to Magellan AI, it's the maker of a smartphone. What other advertisers increased their podcast advertising from May to June, and who took the biggest month-over-month dollar leaps? 

The Comcast-owned NBCUniversal Owned Television Stations are getting a little cozier with its cousins at FreeWheel, Comcast's ad marketplace designed for local and regional Connected TV and OTT advertisers.

One of the biggest new advertisers to arrive at broadcast radio this year is a DIY language-learning tool. By total spot plays detected by Media Monitors, it bests GEICO by more than 20,000 for the week ending July 26.

As Americans hunkered down under stay-at-home orders for much of March and April, they consumed more mobile media. The added mobile time, however, wasn’t distributed equally, eMarketer finds. Some long-term trends accelerated as people sought diversion. Other longer-term trends stagnated as commuting time fell precipitously.

Got stuff to do that you hate doing? You’re not alone, notes expert sales training consultant Barrett Riddleberger. Procrastination kills productivity for millions of people. His suggestion? "Follow these surprisingly enjoyable steps and you’ll actually look forward to getting tasks done that were painfully avoided just last week."

"Sweeping changes" are coming to Nielsen's digital measurement methodology, moves the company says usher in a new era of "privacy-centric measurement that provides comparable, cross-platform metrics for both marketers and publishers." As part of the transformation of its measurement, Nielsen is "reimagining its offerings." Here's what that may mean.