Adbiz

The gecko is dominating TV spots, both at spot cable and at spot television. That's the biggest takeaway from the latest Media Monitors reports.

If there's one key takeway from the latest Media Monitors Spot Ten Radio report, which gauges the play count of all advertisements on stations tracked by the iHeartMedia-owned service, it is this: for the week ending August 30, paid advertisements were lacking, suggesting a new wrinkle for radio broadcasting companies' third quarter ad dollar recovery forecasts.

Speakers including top executives from Mastercard, T-Mobile, Mindshare and a kick-off panel discussion with the CEOs of Cumulus Media, Entercom and iHeartMedia are among the key highlights of a three-hour virtual event focused on what marketers need to know about connecting to consumers in a pandemic via Radio and its digitally delivered content platforms.

It's no secret that GEICO is one of the biggest users of traditional media to reach advertisers. Although it is second to Progressive this week on the Spot Ten Radio report from Media Monitors, it is dominating Spot Cable. That said, it is not challenged by Progressive at Spot Cable but by another competitor.

Take a look at the latest Media Monitors Spot Ten Radio report, and there are two things of particular note. First, a government-funded campaign is at the No. 1 position, barely beating a big brand that's consistently stuck with radio across the COVID-19 pandemic. This brand, and three others, continue to use radio heavily, while other companies aren't.

Matrix's fifth Media Ad Sales Summit, held immediately after the NATPE Miami affair, has officially been shelved for January 2021. And, as many organizations have elected to do, the event's contents and discussions are shifting to a virtual platform. There's one key difference: Content will be shifting to a monthly webinar series that begins in one month.

"Don't allow your sales reps to engage in superficial sales conversations," says expert sales training coach Barrett Riddleberger in this Media Information Bureau installment. "Help them go deeper and expand the conversation with their prospects by giving them these powerful questions."

One of the world's best-known technology news portals could soon be shed from the ViacomCBS asset stable. According to The Wall Street Journal, citing unnamed sources, CNET is one non-core asset that it hopes to spin — and Red Ventures LLC appears to be the buyer. Also for sale: its New York City HQ, and Simon & Schuster.

It can help with eczema. It also has a use in combating asthma. Never heard of Sanofi Aventis drug Dupixent? Watch more broadcast TV, and you may just see one of their current spots.

As mid-August approached at broadcast radio, the race for supremacy among auto insurance specialists significantly widened. One familiar brand decreased its spot frequency, while the other held steady -- keeping at the top of the Media Monitors Spot Ten Radio report.

A recently released research report shows Latino respondents showing preference to digital and social channels over traditional mediums. The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?

In a sign that election season is underway and using broadcast radio, political advertising from both sides of the aisle roared across June and July, new data from iHeartMedia-owned Media Monitors show.

From its 17 broadcast TV stations to its lifestyle brands with a print heritage, Meredith Corp. has excelled in delivering brand messages to nearly every female consumer in the U.S. Now, it's giving that reach a boost through a new suite of advertising tools that the company says leverage its first-party data and predictive insights abilities.

Are you one of those people that just can't enough of the music featured in The Home Depot's commercials? You'll be pleased to know that there were many more opportunities to hear that cult fave track at broadcast radio stations during the week ending August 9.

Children across New York have been cleared to go back to school. In other states, online schooling may be in the works. Regardless, two large department stores have taken to spot TV initiatives to help attract customers -- either to their websites or make an in-store purchase.