Adbiz

Univision Communications has unveiled a new voter analytics and optimization tool designed to help political buyers purchase more-targeted campaigns ahead of the 2020 election season. Here are the details.

Tru Optik, which bills itself as an “identity resolution leader” across OTT and Connected TV (CTV), has inked an agreement with “audience-powered analytics company“ Deep Root Analytics to integrate Deep Root’s audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data Cloud.

Media ad sales platform maker Matrix has lured the Senior Director of Media & Technology Services at Prime Focus Technologies to take the role of Vice President of Advertising Sales at the Pittsburgh-based company.

While an auto insurance company, to little surprise, is the top brand using Spot Radio for the week ending May 31, an increasingly popular language-learning tool is closing in on the top spot.  That's according to fresh data released Monday by Media Monitors.

While the COVID-19 pandemic has led to some slight shifts in what brands are most active at spot TV and on spot cable, the latest Media Monitors reports show that category consistency is being seen on both visual media venues.

"Of the different types of Sales Managers, the Maintenance Sales Manager is typically the easiest job of the group," says expert sales training coach Barrett Riddleberger. For him, Maintenance is the key term here. Why? It shows that the Sales Manager maintains an effective sales team and processes that someone else has put into place.

In March, the Colorado Broadcasters Association started working on a marketing and advertising campaign squarely focused on the "reopening" of the Mile High State following COVID-19 fueled shelter-in-place restrictions. The campaign, created with the help of top Denver creative shop Sukle, is now set for its release.

Take one look at the latest Media Monitors Spot Ten TV reports, and something very positive can be seen. It's the end of an important car buying month, and two automotive dealer associations revved up their ad spending as COVID-19 restrictions began to disappear across most of the U.S., opening up positive opportunities for truck and car dealers.

With a brand promise of learning a new language wherever and whenever you want "with fun, bite-sized lessons," Babbel has taken off with brand recognition and awareness propelled, in part, by audio advertisements. As seen in the latest Media Monitors Spot 10 Radio report, AM and FM radio plays a big role in that increased consumer familiarity.

Among the many streaming-focused reports sent to the Radio + Television Business Report of late is a CordCutting.com study that wonders just how premium-tier, subscription-based streaming services are faring through the COVID-19 pandemic. While streaming surged, did advertisement-based video on demand benefit more? If so, could broadcast TV benefit?

The company gaining attention for its "cross-screen, multi-touch attribution" across all linear and digital television content has partnered with the cloud-based SaaS platform used for media buying and media planning developed in 2016 by Hudson MX.

Home Improvement Products & Services advertisers in a Work-From-Home world found a receptive audience in early 2020: Bath Fitter was tops, while Moen doubled down on Cable. Those are just some of the findings in a newly released category-by-category look at advertising from Media Monitors.

Score one for broadcast TV when it comes to chronic sinusitis. A monoclonal antibody used for allergic diseases such as eczema, asthma and nasal polyps is the big new entrant on the latest Media Monitors Spot Ten TV report. Click here for details, and to see what's on the latest Media Monitors Spot Ten Cable report.

As much of America emerges from their shelter-at-home quarantines, home projects during the summer months ahead may be on the task list. Lowe's is aware of this, and ramped up its spot radio efforts in the week ending May 17, data from Media Monitors show.

Furloughs and ad cancellations. Multi-million dollar credit draws. Thus far, these are some of the key takeaways for Media in 2020. Come September, however, that portrait could very well change. Thank POTUS, Joe Biden — and COVID-19. Political ad dollars are now forecast to be even bigger, in lieu of in-person rallies and door-to-door canvassing.