There’s not much change on the latest Media Monitors Spot Ten Cable report, with respect to the brands actively using spot cable to reach consumers.
This is perhaps a good thing, as continued dollars to spot cable shows brand commitment to a medium when seeking to achieve strong ROI for their marketing efforts.
At No. 1 again — and in a big way — is GEICO. The auto insurance brand is tops with some 67,400 spot plays.
The distant No. 2, but still strong thanks to 51,813 spots, is tax-season ad leader TurboTax. It’s a campaign bigger than that of H&R Block, a perennial advertiser during Q1.
Also active are competitors to GEICO and QSR brands including Burger King and Taco Bell.
