Strong And Steady Clients For Spot Cable


There’s not much change on the latest Media Monitors Spot Ten Cable report, with respect to the brands actively using spot cable to reach consumers.

This is perhaps a good thing, as continued dollars to spot cable shows brand commitment to a medium when seeking to achieve strong ROI for their marketing efforts.

At No. 1 again — and in a big way — is GEICO. The auto insurance brand is tops with some 67,400 spot plays.

The distant No. 2, but still strong thanks to 51,813 spots, is tax-season ad leader TurboTax. It’s a campaign bigger than that of H&R Block, a perennial advertiser during Q1.

Also active are competitors to GEICO and QSR brands including Burger King and Taco Bell.